SOURCE: Innovo Group Inc.

August 25, 2005 06:00 ET

Innovo Group to Launch Joe's Jeans'® Men's Collection at Project Show

Company to Present indie™ Collection at Fall MAGIC Marketplace

LOS ANGELES, CA -- (MARKET WIRE) -- August 25, 2005 -- Innovo Group Inc. (NASDAQ: INNO) today announced the following lineup of collections to be highlighted at the Project Show at the Venetian Hotel Resort and Casino and the Fall MAGIC Marketplace in the Las Vegas Convention Center, which run concurrently from August 28-30, 2005:

--  The Company will be highlighting its new Joe's Jeans® men's
    sportswear collection at the Project Show, which will consist of tops and
    bottoms, targeting better department and specialty stores for Spring 2006.
    The Company will also be presenting its current Joe's Jeans® women's
    collection.  Joe's booth will be found in Hall D, Number 928 inside the
    Venetian Hotel Resort and Casino.
--  The Company will also be showing its indie™ collection, which will
    consist of tops and bottoms targeting mid-tier retailers.  Indie's booth
    will be found at YC 14620 in the Young Contemporary floor category inside
    the Las Vegas Convention Center.
Jay Furrow, CEO of Innovo, commented: "At a time when overall demand for premium denim in the marketplace has reached both the male and female audiences, we are pleased to be showing our new Joe's Jeans® menswear at the Project Show. The addition of men's to the overall Joe's Jeans collection complements our efforts to expand the brand into new categories and to take advantage of its growing recognition in the fashion marketplace."

"Further, we continue to be excited about our indie™ collection to be shown at MAGIC. We believe this collection is unique not only in its design detail but also in its ability to offer the consumer premium quality denim at a lower price point."

The Project Show, billed as the next generation men's trade show, is an event that combines the best aspects of Europe's trendy sportswear shows and America's businesslike exhibitions. Additional information can be found at

MAGIC Marketplace is the world's largest and most widely recognized trade show for the fashion industry, hosting over 80,000 participants and occupying nearly one million square feet of exhibit space in Las Vegas, Nevada.

About Innovo Group Inc.

Innovo Group Inc., through its wholly owned subsidiaries Joe's Jeans, Inc. and Innovo Azteca Apparel, Inc., is a sales and marketing organization designing and selling branded and private label apparel consumer products through retailers and distributors in the domestic and international marketplaces. The company is headquartered in Los Angeles, California. More information is available at the company web site at

Statements in this news release which are not purely historical facts are forward-looking statements, including statements containing the words "believe," "estimate, "project," "expect" or similar expressions. These statements are made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are based upon information available to Innovo Group Inc. on the date of this release. Any forward-looking statement inherently involves risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to: continued acceptance of the Company's products in the marketplace, particularly acceptance and near-term sales of the Company's brands such as indie™; successful implementation of its strategic plan; the extension or refinancing of its existing bank facility and the restrictions any such extension or refinancing could place on the company; the ability to obtain new financing from other financing sources; the ability to generate positive cash flow from operations and asset sales; competitive factors, including the possibility of major customers sourcing product overseas in competition with our products; dependence upon third-party vendors; a possible oversupply of denim in the marketplace; and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release. Readers are cautioned not to place undue reliance on forward-looking statements.

Contact Information

  • Contact:
    Innovo Group, Inc.
    Shane Whalen