SOURCE: Innovo Group Inc.

October 27, 2005 06:00 ET

Innovo Group's Joe's Jeans on Track for Early Spring Delivery of Men's Denim Collection

LOS ANGELES, CA -- (MARKET WIRE) -- October 27, 2005 -- Innovo Group Inc. (NASDAQ: INNO) today announced that as its Joe's Jeans, Inc. subsidiary approaches its fifth year in business, company founder and designer, Joe Dahan, embraced the challenge to expand the brand's presence with the re-launch of Joe's® Mens collection for Spring 2006. At present, Joe's® Men's collection is on track for retailers to receive their first deliveries in February 2006.

Following a two-season hiatus off the market as a result of the success of its women's division, Joe's® is now poised to take advantage of the venerable positioning and strength of its brand name. For the greater part of this year, Dahan and his creative team have been steadfast in their commitment to resurrect the Joe's® Men's line which quietly disappeared off the scene in Fall 2004. "The timing is now right to resume our Men's line and explore that part of the market again," Dahan explains. "I anticipate this will be a positive growth opportunity for the Joe's® brand."

After revolutionizing the women's denim market by introducing its "Basic Fits" program in Spring 2004, Dahan incorporated the same concept in his new Mens collection, which consists of four Basic Fits:

* The "Classic" (n: bootcut fit)

* The "Rebel" (n: relaxed fit)

* The "Rocker" (n: skinny flare fit)

* The "Straight Rocker" (n: European style fit)

A limited edition premium line (boasting studded and hand-stitched details) will also be unveiled for Spring 2006, which will target fashion conscious men who desire a hardcore rock and roll esthetic. In addition to denim, Joe's® Mens will include such modern sportswear classics as Pima cotton tees with retro graphic silk screens, low-rise twill & denim trousers, sporty fleece hoodies, and skull chain belts.

The tight introductory collection will hit stores in February, with prices starting at $172 for Basics and $284 for Premium. Joe's® Mens will be sold at select department stores and boutiques across the U.S., with an emphasis on upscale men's retailers. To date, Saks Fifth Avenue, Fred Segal/Ron Herman & Brander Parsons, Marshall Fields, E Street Denim, and RevolveClothing.com have all expressed interest in adding the collection to their Spring 2006 denim lineup.

Presentations to view Joe's® Mens Spring 2006 Collection will be held next month, beginning Tuesday, November 8th through Friday, November 11th at the Company's New York showroom. For more information and/or to schedule an appointment, please contact Adriana Joseph at (212) 354-5444 x128 or adriana@joesjeans.com.

About Innovo Group Inc.

Innovo Group Inc., through its operating subsidiaries Innovo Azteca Apparel, Inc. and Joe's Jeans, Inc. is a sales and marketing organization designing and selling apparel products to the retail and premium markets. The Company currently produces products under license agreements and other agreements for private label and branded products. The Company's apparel products consist of men's and women's denim and denim-related apparel products, including, women's high-end denim jeans and knit shirts featuring the Joe's Jeans® and indie™ brands. More information is available at the company web site at www.innovogroup.com.

Statements in this news release which are not purely historical facts are forward-looking statements, including statements containing the words "believe," "estimate, "project," "expect" or similar expressions. These statements include statements such as those related to our anticipated progress with our Joe's mens brand denim collection and our ability to grow our market share in the area of men's denim, in future periods. These statements are made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are based upon information available to Innovo Group Inc. on the date of this release. Any forward-looking statement inherently involves risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to: continued acceptance of the Company's products in the marketplace, particularly acceptance and near-term sales of the Company's brands such as Joe's®, indie™, and its private label products; successful implementation of its strategic plan; the extension or refinancing of its existing bank facility and the restrictions any such extension or refinancing could place on the company; the ability to obtain new financing from other financing sources; the ability to generate positive cash flow from operations and asset sales; competitive factors, including the possibility of major customers sourcing product overseas in competition with our products; dependence upon third-party vendors; a possible oversupply of denim in the marketplace; and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release. Readers are cautioned not to place undue reliance on forward-looking statements.

Contact Information

  • Contact:

    Innovo Group Inc.
    Shane Whalen
    323-278-6764