SOURCE: inPowered


May 20, 2013 09:10 ET

inPowered Surpasses 20 Major Brands and 2 Million Informed Consumers Milestone

Company Completes Sale of NetShelter Subsidiary to Ziff Davis

SAN FRANCISCO, CA--(Marketwired - May 20, 2013) - inPowered announced today that it has enabled 20 major brands to inform more than 2 million people about expert recommended products since launching the company in November 2012. The company also announced today the sale of its subsidiary tech blog ad network, NetShelter, to Ziff Davis.

"We've had the distinct honor of working with some of the world's leading brands to help inform consumers about expert recommended products," said inPowered CEO Peyman Nilforoush. "Seeing the results these companies have experienced since using inPowered and the impact on people's lives as they make better informed decisions has been inspiring and a key reason behind our decision to focus our entire company on this mission."

"We are proud of the role we've had in creating the largest independent tech blog network and what we've been able to accomplish together as the 'geek mafia' these last few years," said inPowered President Pirouz Nilforoush. "I'm thrilled we were able to find a great new home for the NetShelter network that will continue to fully support the bloggers."

Peyman and Pirouz Nilforoush co-founded NetShelter in 2006, and the network has since grown to more than 150 leading independent tech blogs. According to comScore, NetShelter is the largest technology property. The NetShelter team developed inPowered to address a significant need to help people become better informed. The inPowered platform enables brands to provide consumers access to expert recommendations.

About inPowered

inPowered's mission is to make people better informed and more influential by connecting them to the most trusted experts. To date inPowered has enabled 20 major brands to inform over 2 million people about expert recommended products. The company is headquartered in San Francisco with offices in New York and Toronto.

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    Victoria Boed
    SHIFT Communications
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