SOURCE: InRoad Toys

InRoad Toys

November 20, 2014 14:00 ET

InRoad Toys Hits "Go!" on Holiday Kickstarter Campaign

Unique Project Crowdsources Expansion of Award-Winning Playtape Product Line

CROFTON, MD--(Marketwired - November 20, 2014) - InRoad Toys, maker of the multiple award-winning PlayTape®, announced today the official kickoff of its holiday Kickstarter campaign to crowdsource expansion of the PlayTape product line. The campaign empowers both parent and child backers of the project to design and vote on the new PlayTape Signature Series, slated for release in the spring of 2015. Backers will receive rewards suitable for gifting for the holidays and the unprecedented opportunity to create a whole new way to play with toy vehicles.

Introduced to the market earlier this year, PlayTape is an ingeniously simple construction toy that enables children to roll out instant roads and rails anywhere, anytime. It complements the millions of toy cars and trains in homes around the world. PlayTape turns living rooms, kitchens, bedrooms, hotel rooms, airport lounges, and even restaurant tables into imaginative play spaces for children. With PlayTape, a child translates his imagination instantly into reality. PlayTape has already won 10 industry awards, including Parents Magazine's Best Toys of 2014 and Dr. Toy's 10 Best Children's Products of 2014.

"This holiday season, we're offering much more than just a great stocking stuffer," said Andy Musliner, Founder and CEO of InRoad Toys. "With our Kickstarter campaign, we're providing parents and children alike the opportunity to create the world THEY want to play in. That's the gift that keeps on giving, for a lifetime of future holidays, for children around the world."

The PlayTape KickStarter campaign, which runs through December 15, provides an opportunity for budding designers and vehicle enthusiasts to both pledge support and submit their own genius designs for PlayTape -- from dirt roads to bridges to interstellar trade routes. Backers will receive exclusive rewards in time for the holidays as well as the right to vote and select the winning submission(s) in the Signature Series Design Competition.

Design finalists will be announced at the International Toy Fair in New York City in February, with winners announced by early March. InRoad Toys will manufacture winning designs as the new PlayTape Signature Series and make product available for sale online and in stores nationwide by Spring 2015. The more money InRoad Toys raises as part of its project campaign, the more new crowdsourced PlayTape designs the company will make. The result will be a dramatically expanded whole new way to play with toy vehicles.

Complete project details are available on Kickstarter.com. Search for "PlayTape" -- Online today and accepting pledges of support through December 15.

About InRoad Toys/ PlayTape®
InRoad Toys develops groundbreaking, enduring, high-play value toys with broad applicability across age groups. The company's premier product, PlayTape® Fun That Sticks!™ is revolutionizing the way the world plays with toy vehicles. PlayTape is the fastest, best way to creatively build roads and train tracks for playing with toy cars and trains. It sticks to any flat surface, is easy-tear, repositionable, easily peeled up without residue, easily stored & transported, disposable, and recyclable. 2014 awards include: Parents Magazine Best Toys of 2014, Dr. Toy's 10 Best Children's Products of 2014 Award and Best Vacation Toys Award, 2014 Tillywig Award for Best Creative Fun, Mom's Choice 2014 Gold Choice Award, The Noise on Toys Gold Choice Award, Creative Play of the Year Award, and the National Parenting Center Seal of Approval Award. PlayTape is 100% Made in the USA. Ages 3+. U.S. Patent Pending. For more information see http://www.InRoadToys.com.

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