SOURCE: InRoad Toys

InRoad Toys

November 17, 2014 13:23 ET

InRoad Toys Launches Kickstarter Campaign to Crowdsource Expanded Product Line

Playtape Design Contest Will Yield a Whole New Way to Play With Toy Vehicles

CROFTON, MD--(Marketwired - November 17, 2014) - InRoad Toys, maker of award-winning PlayTape®, announced today the launch of a Kickstarter campaign designed to fuel expansion of the PlayTape product line by crowdsourcing new PlayTape designs from Kickstarter backers. All project backers also have the opportunity to vote on crowdsourced designs, choosing the winners that InRoad Toys will manufacture for the global toy market. The PlayTape Kickstarter project marks one of the world's first crowdsourced toy lines, designed and selected by the people who will buy it.

Introduced to the market earlier this year, PlayTape is an ingeniously simple construction toy that enables children to roll out instant roads and rails anywhere, anytime. It complements the millions of toy cars and trains in homes around the world. PlayTape turns living rooms, kitchens, bedrooms, hotel rooms, airport lounges, and even restaurant tables into imaginative play spaces for children. With PlayTape, a child translates his imagination instantly into reality. PlayTape has already won 10 industry awards, including Parents Magazine's Best Toys of 2014 and Dr. Toy's 10 Best Children's Products of 2014.

"The initial market reception for PlayTape this year has been tremendous," said Andy Musliner, Founder and CEO of InRoad Toys. "But the fun is just beginning. With Kickstarter, we're blowing open the PlayTape design doors to the community. This is a tremendous opportunity for parents and kids alike to create the world THEY want to play in."

The PlayTape KickStarter campaign, which runs from November 19 through December 15, provides an opportunity for budding designers and vehicle enthusiasts to both pledge support and submit their own genius designs for PlayTape -- from cobblestone streets to cosmic highways to waterways. Backers will receive exclusive rewards as well as the right to vote on the winning submission(s). As a special gift, InRoad Toys has planned many of the rewards for project backers to ship out in time for the holidays.

Design finalists will be announced at the International Toy Fair in New York City in February, with winners announced by early March. InRoad Toys will manufacture winning designs as the new PlayTape Signature Series and make product available for sale online and in stores nationwide by Spring 2015. The more money InRoad Toys raises as part of its project campaign, the more new crowdsourced PlayTape designs the company will make. The result will be a dramatically expanded whole new way to play with toy vehicles.

Complete project details are available on Kickstarter.com. Search for "PlayTape".

About InRoad Toys/ PlayTape®
InRoad Toys develops groundbreaking, enduring, high-play value toys with broad applicability across age groups. The company's premier product, PlayTape® Fun That Sticks!™ is revolutionizing the way the world plays with toy vehicles. PlayTape is the fastest, best way to creatively build roads and train tracks for playing with toy cars and trains. It sticks to any flat surface, is easy-tear, repositionable, easily peeled up without residue, easily stored & transported, disposable, and recyclable. 2014 awards include: Parents Magazine Best Toys of 2014, Dr. Toy's 10 Best Children's Products of 2014 Award and Best Vacation Toys Award, 2014 Tillywig Award for Best Creative Fun, Mom's Choice 2014 Gold Choice Award, The Noise on Toys Gold Choice Award, Creative Play of the Year Award, and the National Parenting Center Seal of Approval Award. PlayTape is 100% Made in the USA. Ages 3+. U.S. Patent Pending. For more information see http://www.InRoadToys.com.

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