SOURCE: InRoad Toys

InRoad Toys

August 24, 2015 07:00 ET

InRoad Toys Rolls PlayTape out Into Retail Stores Nationwide

Award-Winning Toy Company Expands Distribution at Hobby Lobby and Toys R Us

CROFTON, MD--(Marketwired - August 24, 2015) - InRoad Toys, maker of revolutionary PlayTape®, one of the most award-winning toys of the last year, is excited to announce expanded PlayTape distribution in both Toys R Us and Hobby Lobby stores. To celebrate, the company is sponsoring an Ultimate Giveaway package.

Launched in 2014, PlayTape, enables kids young and old to create instant roads and rails for toy vehicle play anytime, anywhere. Winning 18 industry awards in its first year on the market, PlayTape has quickly become the ingenius and necessary purchase for every toy vehicle fan.

The PlayTape product line includes:

  • Classic Road Series -- Instant roads anywhere, anytime. In multiple widths, lengths, and colors.
  • Off-Road Series -- Perfect for 4-wheel drive fun.
  • Classic Rail Series -- Instant railroads anytime, anywhere.
  • PlayTape Curves -- For the first time in toy history, kids can instantly lay down arbitrarily winding roads and rails!
  • Thomas and Friends™ Track PlayTape -- Instant Thomas-themed railroads. From Bachmann Trains.

All PlayTape products are designed to be directly compatible with the most popular toy vehicles on the market and are 100% made in the USA.

Starting this month, PlayTape is available in select Toys R Us stores in New York, New Jersey, Connecticut, and Pennsylvania. Toys R Us shoppers will find best-selling PlayTape items including multiple sizes and colors of PlayTape Classic Road Series, Off-Road Series, as well as the associated PlayTape Curves.

Simultaneously, PlayTape is rolling out in all 650 Hobby Lobby stores around country. Hobby Lobby shoppers will find a wide assortment of PlayTape Classic Road Series, Off-Road Series, Classic Rail Series, and accompanying PlayTape Curves.

"There are millions of toy cars, but where can you drive them?", asks InRoad Toys Founder and CEO, Andy Musliner. "PlayTape fills that void in the market, enabling kids to create roads instantly almost anywhere. The strong support we're receiving from both Hobby Lobby and Toys R Us will ensure that millions of kids across the country will be able to lay down the roads and rails they've always imagined. And that's the way vehicle play should be: Every car needs a road, right?"

To celebrate PlayTape's expanded availability, the company is sponsoring the #PlayTapeUltimateGiveaway. Details are available at www.inroadtoys.com/ultimategiveaway.

About InRoad Toys/PlayTape
InRoad Toys develops groundbreaking, enduring,high-play value toys with broad applicability across age groups. The company's premier product, PlayTape®, Fun That Sticks!, is revolutionizing the way the world plays with toy vehicles. With award-winning PlayTape, instantly create roads and rails for toy vehicle play anytime, anywhere! Just unroll, stick, and drive! It's hours of entertainment on a single roll. PlayTape sticks to any flat surface and is easy to tear by hand and reposition. It peels up without any residue and is recyclable, so cleaning up is an easy task. Take PlayTape anywhere -- in your pocket or purse -- and let your child turn imagination into reality. Since peeling out into the market last year, PlayTape has won 18 industry awards, including Parents Magazine Best Toys of 2014 and Dr. Toy's 10 Best Children's Products of 2014. PlayTape is 100% Made in the USA. Ages 3+. U.S. Patent Pending. For more information visit www.InRoadToys.com.

Thomas & Friends is a registered trademark of HIT Entertainment.

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