Insception Biosciences

Insception Biosciences

April 04, 2012 09:30 ET

Insception Cord Blood Program Launches New iPregnancy Checklist App

Application allows expectant couples to keep organized and access the information they need, when they need it

MISSISSAUGA, ONTARIO--(Marketwire - April 4, 2012) - Insception Cord Blood Program announces the launch of the Insception iPregnancy Checklist application. This iPregnancy Checklist application arranges information into an accessible and intuitive way based on the stage of the obstetrical journey. Developed in partnership with Mount Sinai Hospital, it allows expecting parents to have the information they need to be available at their fingertips when they are ready to use it.

"The obstetrical journey is one of education and learning, from when to start thinking about multivitamins to when to start researching options for cord blood banking. We are excited about our Insception iPregnancy Checklist application as it will be a great tool for all expectant parents across Canada", says Geralyn Ochab, Vice President Sales and Marketing, Insception Biosciences Inc.

Parents can build a pregnancy checklist based on their own individual needs. Select from a list of over 100 items that can be synchronized with their calendars so that they can stay organized as they prepare for the birth of their baby. Items can be sorted by trimester, helping to keep track of all of the important tasks and dates.

"We know that patients were looking for a way to have all of the available information at their fingertips when they needed it," says Alison Gilmour, Nursing Unit Administrator - Ambulatory Women's & Infants' Health Programs at Mount Sinai Hospital. "We are happy to have helped provide important information in the development of this application. As leaders in the field, our team is constantly looking for ways we can improve patient care and the patient experience."

Insception's iPregnancy Checklist app is now available for download on all Apple devices for free.

Insception is the largest and most experienced cord blood program in Canada, with over 38,000 cord blood units banked. By continuing to partner with leading Canadian medical facilities such as Mount Sinai Hospital and Scarborough Hospitals, the Insception Cord Blood Program is able to provide every family with the ability to collect and store their baby's valuable cord blood. For more information www.insception.com

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