May 28, 2015 08:25 ET Acquires C9 Inc. to Fuel Industry's First Predictive Cloud for Sales

Strategic Acquisition Extends Reach Across Entire Sales Funnel for All Sales Organizations

Addition of 60B+ Sales Interactions Strengthens the World's Largest Prediction-as-a-Service Platform

SILICON SLOPES, UT--(Marketwired - May 28, 2015) -, the leading cloud-based sales acceleration platform, is acquiring C9 Inc. (C9), a company that helps sales teams improve pipeline visibility and forecasting accuracy with predictive analytics. Through this acquisition, will expand its reach across the sales organization and into the enterprise, becoming the first company to aggregate actionable data for the entire sales funnel. The power of nearly 80B sales data points gives the most comprehensive predictive cloud for sales platform in the industry, which will provide accurate, actionable analytics for the complete sales lifecycle from lead to close.

"There could not be a more synergistic pairing than and C9," said Dave Elkington, CEO & founder of "We've long led the inside sales market, and now we're going into the field to solve one of big data's biggest blind spots: how to turn big sales data into measurable business results and increased revenue."

With the acquisition of San Mateo, CA-based C9, expands its presence into Silicon Valley, where the company plans to expand its team of data scientists. recently opened its first office in London and will continue to build its global footprint with C9's presence and customers in Europe. The acquisition closely follows's strategic $60M fund raise led by with participation from Microsoft. will continue to seek opportunities for growth and expansion both domestically and abroad.

Together the two companies provide the sales industry's first complete picture of the entire sales process, opening up limitless opportunity for sales acceleration that runs the length of the sales funnel. The incorporation of C9's unique contextual and temporal data creates smarter and more comprehensive tools than sales teams have ever had access to before. Customers will achieve greater efficiency and accuracy when predictive and prescriptive analytics are applied to both the top ( and bottom (C9) of the sales funnel. Together, these platforms will not only outline step by step instructions for sales teams, including which prospects to call and when, how much to forecast and the anticipated gap versus budget, they will exponentially increase revenue and become more than the sum of their parts.

"From the inside sales organization all the way up to the C-suite, the game has changed and has led this transformation. This acquisition is a beautiful marriage of shared vision, expertise, solutions and last but not least, people," said Michael Howard, CEO of C9. "We have always looked upon InsideSales as a brother in arms in not only empowering and accelerating sales, but unlocking human potential to change the very nature in the way people work together. I'm honored and proud to be part of this team, all the more so as it propels both our employees and our customers to reach new levels of success and breakthroughs."

By incorporating the C9 Forecast, C9 Pipeline and C9 Sales Advisor solutions into's sales predictive cloud platform, businesses will be able to tap into the power of's Neuralytics® platform to make sales teams more effective at planning and executing their sales strategies than ever before. will continue to offer C9's forecasting solutions to the company's established roster of marquee enterprise customers including LinkedIn, ZenDesk and Yahoo! and will expand services to all customers in the coming months.

"Marketo's teams use sales acceleration solutions from both C9 and that have improved our effectiveness at the top and bottom of the funnel," said Jeff Serlin, vice president of sales operations, Marketo, Inc. (NASDAQ: MKTO). "We look forward to even greater impact for our business as they become integrated across the entire funnel."

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About offers the industry's leading sales acceleration platform built on Neuralytics, a predictive and prescriptive self-learning engine that drives revenue growth by delivering an optimized experience for both salesperson and buyer. The platform fuels sales rep performance and provides buyer personalization with breakthrough innovations in predictive sales communications, gamification and hiring. has received numerous accolades for its technology and has been named as one of the fastest growing companies by Inc. enterprise customers include Microsoft, Groupon and Marketo.

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