March 18, 2008 15:46 ET Announces New Product to Be Integrated on Omniture Genesis Platform

The Industry Leader in Lead Response Management Announces ResponseVoice™, a Web Analytics and Call Data Solution That Tracks Offline Lead Responses Over a Toll Free or Toll-Based Phone Number and Will Integrate With Omniture SiteCatalyst

PROVO, UT--(Marketwire - March 18, 2008) - announced its first product to be released under the Genesis Platform and is now in testing with a well-known joint customer. Omniture, the industry leader in online business optimization, announced expansion of the Genesis network of partners to include on December 3rd, 2007. Genesis is a "Plug and Play" solution that integrates marketing applications and provides a single dashboard to measure results. is the pioneer of Lead Response Management technologies that include offline analytics tools that help companies respond immediately and consistently to leads generated both online and offline as well as Web-based telephony callback capability. is best known as the first hosted lead management CRM solution with built-in dialer and voice messaging technologies for companies who respond to Web leads over the phone.

"We are extremely excited about our relationship with Omniture," said David Elkington, CEO of "Combining our technologies and making them available on the Genesis Platform is an exciting step in our relationship. We are rapidly working towards completion of this first integration which allows Omniture SiteCatalyst users to link Web analytics with inbound calls generated from toll free numbers on a Web site, thus closing the visibility loop on visitors who respond offline." recently added enterprise-class marketing automation solutions like ResponseVoice after it released new university backed research at the MarketingSherpa's B-to-B Demand Generation Summit in October of 2007. "This joint research with the Kellogg School of Management and MIT challenged traditional assumptions on lead management and marketing automation," said Ken Krogue, President of "We are excited to release another marketing tool to help our customers take advantage of the increased contact and qualification rates achieved using best practices addressed in this research."

"We will be engaging in an intense market education campaign to Omniture and customers," says Jeff Adcock, VP of Strategic Alliance Sales at "Everyone talks about measuring offline response from a Web site, but the tools that combine the Web analytics of Omniture with the contact and qualification capabilities of haven't existed until now."

About provides patent-pending lead management technologies that include inbound toll-free response metrics tied back to Web analytics captured from individual Web site visitor sessions. Integrated with Omniture SiteCatalyst, captures inbound phone call metrics and passes them immediately into hosted CRM solutions, like, to help sales representatives know more about their leads and for more visibility to sales and marketing management. Additional on-demand telephony tools include Web form callback, autodialers, power dialers, inbound call routing systems, and telephony empowered lead nurturing solutions. 300 plus companies worldwide use For information, visit

Contact Information

  • Press Contact:

    Ken Krogue