August 31, 2011 17:21 ET Announces Dreamforce '11 ResponseAudit Results

Lead Response Pioneer Does Largest Research Study of Its Kind on 3051 Customers; Average Phone Response Time of 42.3 Hours, Average Response Attempts 1.1, With 48.6% Never Responding at All

SAN FRANCISCO, CA--(Marketwire - Aug 31, 2011) - announced its 4th Annual Dreamforce '11 ResponseAudit from among 3051 attendees at the Dreamforce '11 trade show in San Francisco today. This study breaks the record for the largest lead response study ever conducted in 2009.

Each year conducts several studies where it submits fictitious "leads" on the corporate web sites of participants and tracks how fast companies respond, how persistent they are, and what kinds of practices they use in their Lead Response Management.

"Once again, winners did really well." says Dave Elkington, CEO of "But we are disappointed that the bar is still so low for most companies. Companies obviously don't know they can increase their results by roughly 350% or they would be all over this."

Companies that responded within 5 minutes are shown here:

Rank Dreamforce '11 Attendee Time (m: ss)
1st SYMANTEC CORP. 51 seconds*
2nd MIR3 54 seconds
3rd MEGAPATH 1 min 20 sec
4th CPI SECURITY SYSTEMS 1 min 22 sec
5th NOVATION CAPITAL, LLC 1 min 36 sec
6th INTACCT CORP 1 min 56 sec
9th AVI-SPL 2 min 38 sec
10th DIGIUM 3 min 22 sec
11th AMCOM SOFTWARE 3 min 32 sec
12th WORKSHARE, INC. 3 min 47 sec
13th APAC CUSTOMER SERVICES, INC. 3 min 50 sec
14th MARIN SOFTWARE 3 min 59 sec
15th WEALTH ENGINE 4 min 51 sec
16th RAPID ADVANCE 4 min 52 sec

* excluded itself though it responded in 22 seconds.

So what does this research mean?

Harvard Business Review, in conjunction with, found that firms responding to a lead within 1 hour are 60 times more likely to make contact than firms waiting 24 hours.

Only about 27% of internet leads ever get contacted. technology users have demonstrated ability to contact up to 92% of web-based leads (3.5x increase).

Inc. Magazine, on July 6th, 2011, published "How to Best Harness Inbound Marketing Leads" and highlighted the original research by Dr. James B. Oldroyd, and David Elkington, CEO of, in 2007. This landmark research forever changed the landscape of internet marketing. is conducting seminars at Dreamforce '11 in meeting room P5 about its research and best practices. Companies can pick up their ResponseAudit results and seminar participants receive a hoodie sweatshirt.

About recently announced their new PowerDialer for Salesforce 4.0 and their new Click-to-Call for Salesforce. has conducted over one dozen ResponseAudits studies with over 8000 companies highlight the importance of immediate and persistence. They are in booth #208 at Dreamforce '11, the annual trade show by is a leading Salesforce AppExchange vendor.

Contact Information

  • Contact:
    Ken Krogue