SOURCE: launches intelligent sales technology with predictive analytics for sales automation

December 03, 2010 13:08 ET Launches Intelligent Sales Technology at Dreamforce 2010

Leader in Productivity Software for Inside Sales Professionals Pioneers Predictive Analytics in Sales Automation Platform; Users Anticipate Major Product Announcements at Dreamforce 2010, the Cloud Computing Event in San Francisco

PROVO, UT--(Marketwire - December 3, 2010) - today announced a new strategic direction for its marketing, sales, and product focus with a return to the company's original logo to include the ".com" and the addition of the tagline "intelligent sales technology."

"We are excited to position ourselves central to the emerging new area of predictive analytics and artificial intelligence or AI applications for sales professionals," said David Elkington, CEO and Co-Founder of "Through our landmark research with Dr. James Oldroyd while at MIT and our recent relationship with the BYU Neural Network and Machine Learning Laboratory we plan to continue to push the envelope of sales and marketing productivity." first became known by combining a power dialer and telephony tools within a hosted Customer Relationship Management (CRM) database to dramatically increase productivity in early 2004. again pushed the innovation envelope by sponsoring lead response research through the Kellogg School of Management at Northwestern and by Dr. Oldroyd in 2007 that opened up the new field of immediate response to web-based leads to notably increase contact and qualification rates.

"We had no idea at the time that our presentation of the paper outlining our joint research at the MarketingSherpa Demand Summit in October 2007 would spawn an entire industry around immediate and persistent response to leads," mentions Ken Krogue, President and the other Co-Founder of "And now that we have seen the impact of our 'Predictive 2.0' technology that actually predicts who and when to call to increase sales, we feel we have only scratched the surface of possibilities." integrated its patent-pending immediate response and dynamic dialer initiatives into its flagship PowerDialer product immediately after the university research was published in 2007. Since then over 50,000 companies have downloaded or accessed its research and best practices to wring significantly increased value from their existing marketing spend. has also built a new ResponseAnalysis technology and service that allows a company to test its own lead response practices and benchmark them against industry peers, often seeing real-world productivity increases in the range of 3x to 7x. 

For a complimentary ResponseAnalysis and custom Executive Briefing including recent research and best practices go to or call 877-200-5698.

About is in its 3rd year of being ranked in the Top 10 Most Popular Apps on the AppExchange out of over 900 apps with its award-winning PowerDialer for Salesforce platform. With the first dialer technology built especially for Business to Business (B2B) sales professionals, and embedded within several popular CRM solutions, has become the defacto leader in productivity solutions for inside sales and outbound call centers targeting higher-end, more complex product sales.

Contact Information

  • Contact:
    Ken Krogue