February 22, 2008 12:02 ET Receives 1st Annual Product of the Year Award for Lead Management

Hosted CRM Comparison Web Site Awards the 'CRM Reviews 2007 BEST Product of the Year' for Lead Management Suite

PROVO, UT--(Marketwire - February 22, 2008) - announced today that it has been named the winner of the Lead Management category for CRM Reviews 2007 Best Product of the Year. The site lists their evaluation criteria as: innovation, performance, ease of integration into environment, ease of use and manageability, functionality, and value. lists the following 2007 BEST Product of the Year category winners:

-- CRM - Enterprise
--  Entellium Rave: CRM - SMB
--  Aprimo: Marketing Automation
-- Lead Management
--  Oracle On Demand: Sales Force Automation was the first to integrate hosted dialer technology into an online CRM solution. It moved up-market and specialized with the release of ResponseSwami™, an on-demand lead management software suite for mid-market and enterprise organizations. ResponseSwami combines Web and telephony technology to facilitate immediate callback from Web form info requests, consistent callback based on optimal time of day and day of week, as well as continual callback capabilities using the PowerDialer.

"We are grateful to be recognized by CRM Reviews as the leader in the Lead Management category," said David Elkington, CEO of "It is great to see some recognition for this rapidly growing and exciting category. This technology is already producing significant returns for companies who focus their demand generation resources on the Web."

As pioneer of this patent-pending technology,, in conjunction with the Massachusetts Institute of Technology, sponsored a research study on Lead Response Management that was presented at MarketingSherpa's Business-to-Business Demand Generation 4th Annual Summit 2007. Dr. James Oldroyd of MIT uncovered a number of surprising insights, most meaningfully that Web generated leads have a nine-fold increase in contact and qualification when called within one hour.

About provides demand generation solutions with embedded dialers. They were the first to bring voice technology to the Web. Their patent-pending lead response management solution provides tools to help companies manage leads generated through Web sites and marketing initiatives. These tools include mixed-media Web form callback, automatic dialers, outbound dialers, power dialers, inbound call routing systems, voice broadcasting, lead nurturing solutions, and integration with online CRMs solutions like and Web analytic solutions like Omniture.

Contact Information

  • Press Contact
    Ken Krogue