SOURCE: is the leader in hosted dialers and lead response management for B2B

October 01, 2009 13:39 ET Releases New Dialer Report Engine

Leader in Phone Dialer Software Technology Announces Custom Report Builder; Most Comprehensive Lead Management CRM Metrics and Call Center Reports to Date

PROVO, UT--(Marketwire - October 1, 2009) -, the pioneer of on-demand phone dialer and immediate response technologies, announced the rollout of Thread™, a fully integrated report engine and custom report builder. This tool, long awaited by customers, combines metrics of the lead management database with call ratios and trends of the leading power dialer technology designed for business-to-business (B2B) remote sales professionals.

"Thread™ is our most exciting development in nearly a year," says David Elkington, CEO of "It is a significant challenge to combine the full reporting power of our award winning lead management database with the call and marketing tracking functionality necessary to run an inside sales department. The unique combination of data facilitates advanced analysis and predictive behavioral insight that has never before been available."

Thread™ can schedule report delivery by email and export directly to Excel and PDF formats. It allows reporting from custom fields and across multiple objects including Leads, Deals/Opportunities, Cases, Accounts, Employees, and Contacts. It facilitates tracking lead source and enables revenue source allocation and ROI calculations with metrics, rates, ratios, and trend analysis. Also added are time-tracking and employee activity dashboards with a user interface designed by's new creative department using the functionality of the Adobe Flex platform.

Mr. Elkington continues, "This product release represents the first of many enhancements to functionality, scalability, and speed that will be released before Dreamforce '09 in mid November. We anticipate several newsworthy announcements each month through the end of the year. It is through these advancements that we hope to further our customers' competitive edge by providing the most advanced lead management and inside sales toolset in the market." Dreamforce '09 is the trade show in San Francisco on November 18-20.

About was first to combine a lead management CRM database with phone dialer and telephony power tools designed to increase productivity of inside sales reps. conducted landmark research in lead response management in 2007 with Kellogg and MIT. Recent research done with infoUSA shows 7.5% annual growth in the inside sales industry. integrated its phone dialer software and auto dialer technologies to create the award winning PowerDialer for product that dramatically increases productivity of Salesforce users.

Contact Information

  • Contact:
    Ken Krogue