SOURCE: InsideView

September 22, 2008 08:00 ET

InsideView Integrates On-Demand Socialprise Application With Oracle CRM On Demand

Enterprise Mash-Up Brings Powerful New Capabilities to Oracle Customers

SAN FRANCISCO, CA--(Marketwire - September 22, 2008) - InsideView today announced the integration of SalesView to Oracle® CRM On Demand in support of Oracle's CRM On Demand Inner Circle Partner initiative. SalesView is one of the first true socialprise applications, which through mash-ups is designed to collect and scan subscription-based sources and the rich, unstructured information living on the social Web to deliver the meaningful insights salespeople need to increase results. InsideView will announce their mash-up with Oracle at the invitation-only Social CRM Inner Circle Community Reception at this year's Oracle OpenWorld 2008 conference (

"Our product management team has thoroughly reviewed the partner ecosystem for the most synergistic solutions from our partners," says Julie Adams, Vice President CRM On Demand Products at Oracle. "We believe InsideView, as part of the Oracle CRM On Demand Inner Circle Partner Initiative, will provide our customers and prospects complementary value-added functionality in the 'socialprise' arena."

"InsideView is pleased to work with Oracle and contribute to their industry leading position in social CRM technology," says Umberto Milletti, CEO of InsideView. "The sales intelligence generated by socialprise applications such as SalesView has been proven to greatly benefit salespeople by increasing both the quality and quantity of their sales leads, as well as the number of deals closed."

The integration of InsideView enables Oracle CRM On Demand customers to tap into InsideView's sales intelligence -- data collected, distilled and customized from more than 20,000 information sources, many of these living on the social Web -- to find actionable opportunities faster. InsideView's relationship with Oracle is the fourth mash-up the company has executed since launching SalesView earlier this year. More detailed information can be found at

"The InsideView-Oracle effort is a concrete example of the shift we're seeing towards social CRM in the industry," said Paul Greenberg, author of the best-selling "CRM at the Speed of Light." "What makes this very important is that this kind of integration provides a true set of CRM 2.0 related tools that give salespeople the means to find the kind of data on the social Web that is squarely aimed at helping to close opportunities -- a good step forward."

InsideView, also a member of the Oracle PartnerNetwork, will unveil SalesView for Oracle CRM On Demand at Oracle OpenWorld 2008, held September 21-25 in San Francisco.

SalesView brings together social data with enterprise-grade business search and intelligence capabilities to help sales teams automate prospecting, accelerate sales cycles and ultimately close more deals. SalesView presents relevant customer data discovered and distilled through web harvesting, specialized research providers and social networks, within the familiar context of enterprise applications like sales force automation systems.

About the Oracle PartnerNetwork

Oracle PartnerNetwork is a global business network of more than 20,000 companies who deliver innovative software solutions based on Oracle software. Through access to Oracle's premier products, education, technical services, marketing and sales support, the Oracle PartnerNetwork program provides partners with the resources they need to be successful in today's global economy. Oracle partners are able to offer their customers leading-edge solutions backed by Oracle's position as the world's largest enterprise software company. Partners who are able to demonstrate superior product knowledge, technical expertise and a commitment to doing business with Oracle qualify for the Certified Partner levels.

About InsideView

InsideView is a pioneer in on-demand Business Search and Intelligence applications, bringing insight gained from subscription-based and user-generated sources to the enterprise. InsideView's revolutionary platform enables automatic discovery and analysis of relevant personal, professional and corporate data and presents the resulting intelligence within the meaningful context of specific business processes. InsideView applications institutionalize collaborative and repeatable workflows to drive sales productivity -- automating prospecting, accelerating sales cycles, and ultimately, resulting in more closed deals. The company is privately held and venture-backed by Emergence Capital Partners, Greenhouse Capital Partners and Rembrandt Venture Partners. InsideView's sales force automation partners include, SugarCRM, Microsoft and Landslide Technologies. InsideView's customers include Advantage Inc., Ariba, Centive, Jobscience, LucidEra, Rearden Commerce, ServiceSource, and SuccessFactors. Founded in 2005, InsideView is headquartered in San Francisco, California. For more information, visit


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