SOURCE: InsideView

November 04, 2008 08:00 ET

SuccessFactors Taps InsideView to Add Social Web Intelligence to Sales Process

SalesView Helps SuccessFactors to Better Prioritize and Target Leads

SAN FRANCISCO, CA--(Marketwire - November 4, 2008) - InsideView today announced that SuccessFactors, the global leader in on-demand performance and talent management solutions, has implemented InsideView's unique on-demand business search and intelligence application, SalesView, throughout their sales organization to tap into more C-level connections and increase overall sales productivity. SalesView is one of the first true socialprise applications, designed to bring together intelligence from subscription-based sources and the rich, unstructured information living on the social Web directly into existing CRM applications to drive sales results.

SuccessFactors considered a number of applications before bringing InsideView's socialprise application on board. Ultimately, the company selected SalesView due to the product's ease of use as well as unique features, such as alerts on key business events and connections to prospects garnered from the social Web relevant to SuccessFactors' core sales efforts. Additionally, a key determinant in the selection was the InsideView mash-up with Oracle CRM On Demand, the CRM solution currently used by SuccessFactors.

After adopting SalesView, the sales team at SuccessFactors realized an immediate increase in productivity due to the amount of relevant data provided by key alerts and connection analysis. The clear and complete intelligence on prospects delivered by SalesView has enabled the sales team to reduce pre-call preparation time and increase call readiness. With the deployment of the Oracle CRM On Demand mash-up, all this intelligence will now be delivered directly into the sales reps' "lead" or "account" views and is expected to drive CRM adoption.

"The social Web is a critical and immensely valuable part of the sales process, but it can be unmanageable for sales teams to leverage without wasting time," said Alex Saleh, vice president, sales operations, for SuccessFactors. "InsideView provides an intelligent solution that enables both high-end selling through connection analysis, especially with C-level executives, and volume selling by reducing preparation time for calls. We're excited about this addition to our sales strategy."

"SuccessFactors is a leader in its field and one of the fastest-growing software companies in the world. The fact that SuccessFactors, a successful, high-growth company that is helping to pioneer a new industry, counts on SalesView is a huge endorsement," said Rand Schulman, chief marketing officer of InsideView. "SuccessFactors understands the important role social Web interactions can play in business success. When their sales team reaches out to a potential customer, it will do so with the meaningful background information that SalesView helped to retrieve."

SalesView brings together social data with enterprise-grade business search and intelligence capabilities to help sales teams automate prospecting, accelerate sales cycles and ultimately close more deals. SalesView presents relevant customer data discovered and distilled through web harvesting, specialized research providers and social networks, within the familiar context of enterprise applications like sales force automation systems.

About SuccessFactors, Inc.

SuccessFactors is one of the fastest growing public software companies and the leading provider of on-demand employee performance and talent management solutions. The company enables organizations of every size, and across every industry and geography, to achieve high-performing workforces through goal alignment and execution, talent development and planning, and pay-for-performance initiatives. From 92 customers and approximately 282,000 end users in 2003 to more than 2,140 customers and 4 million end users today, SuccessFactors' solutions are widely deployed across 60 industries in over 185 countries in 22 languages. Founded in 2001 with offices around the world, the company employs more than 700 people, all passionately focused on revolutionizing the future of work. For more information, visit http://www.successfactors.com.

About InsideView

InsideView is a pioneer in on-demand Business Search and Intelligence applications, bringing insight gained from subscription-based and user-generated sources to the enterprise. InsideView's revolutionary platform enables automatic discovery and analysis of relevant personal, professional and corporate data and presents the resulting intelligence within the meaningful context of specific business processes. InsideView applications institutionalize collaborative and repeatable workflows to drive sales productivity -- automating prospecting, accelerating sales cycles, and ultimately, resulting in more closed deals. The company is privately held and venture-backed by Emergence Capital Partners, Greenhouse Capital Partners and Rembrandt Venture Partners. InsideView's sales force automation partners include Salesforce.com, SugarCRM, Microsoft, Oracle and Landslide Technologies. InsideView's customers include Advantage Inc., Ariba, Centive, Jobscience, LucidEra, Rearden Commerce, ServiceSource, and SuccessFactors. Founded in 2005, InsideView is headquartered in San Francisco, California. For more information, visit www.insideview.com.

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