SOURCE: InsideView


July 09, 2012 06:00 ET

InsideView Adds Aggregation of Company Social Streams

New "Company Buzz" Capability Extends InsideView's Sales Intelligence Platform to Include Critical Insights From Company Tweets, Facebook Posts and Blog Activities

SAN FRANCISCO, CA--(Marketwire - Jul 9, 2012) - InsideView, the only social selling provider to reveal the person behind the contact, today announced Company Buzz, a significant enhancement to the InsideView award winning social selling platform. The new Company Buzz capability delivers aggregated, relevant insights from corporate-level social profiles and streams, including official Twitter, Facebook and company blog pages.

The addition of Company Buzz cuts through social noise and delivers relevant, up to the minute company information that is affecting prospects and customers. With this information, sales, marketing and customer service professionals are able to have more timely, relevant interactions with prospects. Company Buzz saves users time by eliminating the need to search across multiple social media sites before contacting a prospect or customer. InsideView users can also monitor prospects or customers, and the companies they are affiliated with, through automated summaries of company social streams and news coverage.

"It's not only individuals who are posting on blogs, tweeting or maintaining Facebook pages -- companies are doing it as well," commented Umberto Milletti, CEO of InsideView. "Many companies, including small and medium businesses, have replaced their traditional PR channels with Facebook pages, Twitter profiles and company blogs. Many small businesses use their Facebook page as their company website. We have extended our sales intelligence technology to uncover both people insights and company social insights to help our users stay in the know about the activities and conversations key companies are having. The result is reduced search time, deeper engagement and faster time to revenue."

Instant Access to Relevant, Actionable Social Information
The Company Buzz functionality makes it easy for sales and marketing professionals to find and engage with new opportunities and prospects. Customer relationship professionals can stay up to date with developments inside their accounts. The Company Buzz functionality makes it possible to:

  • Engage, reply and re-tweet relevant company information via Twitter
  • Interact, comment and 'like' company Facebook posts
  • Monitor and post to company blogs
  • Track current people within the context of the company they work for
  • Find and engage with new prospects within companies

"In this world of crazy busy buyers, the road to relevancy is often the road to success. Having your finger on the pulse of what is happening in your buyer's world and then incorporating it into your messaging is a key component of success," said Trish Bertuzzi, President and Chief Strategist of The Bridge Group. "The Company Buzz feature provides sellers with rich social media insights and information they need to deliver the right message at the right time and to the right person at the companies they are targeting. Our sales organization considers Company Buzz an essential part of their sales process."

InsideView Company Buzz functionality is available now at no charge for InsideView users. Learn more at

About InsideView
InsideView, the leading provider of sales intelligence, increases productivity and revenue by delivering relevant business and social insights to the point of need. Our award-winning technology gathers and analyses information from the most relevant social media, user-contributed and traditional/proprietary editorial sources to provide compelling insights about companies and contacts directly within your CRM, browser, or mobile device. More than 200,000 sales professionals, and over 1,000 market-leading companies including Adobe, AIG, BMC, CapGemini, Egencia, SuccessFactors and The Bridge Group use InsideView. For more information, visit InsideView.

All brands mentioned in this press release are the sole property of their registered owners.

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