SOURCE: InsideView


November 18, 2013 09:00 ET

InsideView Adds InsideView Clean™ and InsideView Target™ to Increase Database Accuracy and Marketing Campaign ROI

New Products Give Marketers Clean, Accurate Marketing Data to Build Better Lists, Create Better Campaigns and Produce More Sales Qualified Leads

SAN FRANCISCO, CA--(Marketwired - Nov 18, 2013) -  Dreamforce -- InsideView®, Inc. today announced that it has expanded its InsideView for Marketing™ solution with two new products. InsideView Clean™ updates any existing marketing database with accurate and complete company and contact information. InsideView Target™ enables highly targeted segmentation and list building based on company and contact data, key business events, social insights, or professional connections. InsideView for Marketing is a set of integrated solutions that enable marketers to build and maintain a clean database, enrich new leads in real-time and run targeted campaigns that produce more qualified leads and achieve greater marketing ROI.

"Clean, accurate and complete data is instrumental to effective marketing campaigns -- yet it has been one of marketing's biggest challenges," said Brian Kelly, InsideView CMO. "Marketers have become accustomed to working with bad data, which has a significant negative impact on campaign performance. InsideView data is proven to be up to 20% more accurate than traditional data sources. Marketers that switch to InsideView data commonly find an immediate lift in marketing results. It's simple, with more accurate data, marketing delivers more, higher quality leads, faster."

Up to 75% of marketing organizations are challenged to meet lead and pipeline goals1. InsideView for Marketing improves each stage of the marketing cycle including improved targeting and segmentation, more effective lead scoring and routing, and ultimately higher lead conversion rates. The three products that comprise InsideView for Marketing are integrated with leading CRM and marketing solutions including, Microsoft Dynamics CRM, and Marketo. 

InsideView Clean™
InsideView Clean helps marketers evaluate, clean and enrich their existing marketing database. Kelly continued: "Left untouched, contact databases degrade at about 2.1% per month2. Companies that employ consistent data hygiene are able to target buyers more effectively, improve campaign response rates and meet lead and pipeline goals more easily." InsideView Clean includes:

  • Evaluate - view comprehensive reports on current database health
  • Cleanse - standardize, de-duplicate, validate, and update data
  • Append - add missing company and contact data to complete records
  • Implement - leverage InsideView data experts to put the right data in place within CRM 

InsideView Target ™
InsideView Target helps marketers reach prospects with relevant messages, at appropriate times, to improve response rates. Precision segmentation and targeting helps marketers identify prospects with specific profile characteristics. Beyond standard firmographics and demographics, InsideView Target enables segmentation based on business triggers such as news, acquisition activity, funding or financial news, expansion, organizational or leadership change, custom key words, social profiles, professional connections, etc. InsideView Target includes:

  • Standard filters to target based on firmographics and demographics
  • Advanced filters including 18 pre-loaded business events and custom keyword triggers
  • Company and contact watchlists to follow prospects and engage based on key business and social insights
  • Saved searched profiles to enable segmentation strategies to be used repeatedly
  • Target lists can be exported to CRM and marketing automation systems

All InsideView for Marketing products are built on the InsideView CRM Intelligence platform that offers data, insights and connections about companies and contacts that enable greater marketing and sales effectiveness.

About InsideView
InsideView provides CRM Intelligence™ to drive marketing, sales and account management results. We help you find better leads, win more deals and maintain and grow customers. InsideView provides the data, insights, and connections that make every prospect and customer conversation more relevant, valuable and productive. InsideView® is used by more than 350,000 sales and marketing professionals, and in over 13,000 market-leading companies including Adobe, Hub International, Franklin Covey, Rosetta Stone, and SuccessFactors. InsideView is headquartered in San Francisco, California. Follow @InsideView on Twitter or the InsideView Blog. For more information, visit

All brands mentioned in this press release are the sole property of their registered owners.

1 Marketing Sherpa
2 Marketing Sherpa

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