InsideView Adds Intelligence to the Social Enterprise With Launch of CRM+

SAN FRANCISCO, CA--(Marketwire - Aug 30, 2011) - InsideView, the social selling and sales intelligence leader, today announced the launch of CRM+. By going beyond mere business data to provide complete customer intelligence, InsideView's CRM+ revolutionizes the way all CRM end users -- from sales, marketing and service, to operations and partner channels -- engage with their customers and prospects, build trust, grow productive one-to-one relationships and, ultimately, drive more revenue. With today's launch, InsideView sets a new standard in bringing holistic and social intelligence to the fingertips of all B2B CRM users.

"What made more than 100,000+ sales people more productive is now available to service, marketing, operations and partner channels: the intelligence needed for meaningful one-to-one relationships," said Umberto Milletti, CEO of InsideView. "For example, just as sales has used intelligence to increase conversion rates, marketing uses contact intelligence to hone their campaigns, account management uses current news to time renewal offers, and professionals such as business development use intelligence to open new relationships."

InsideView's CRM+ is for any company looking to empower all external-facing employees with real-time intelligence on prospects and customers, suppliers and partners. InsideView's CRM+ provides just that to ensure all users are looking at and collaborating around the same information, and creating more meaningful one-to-one relationships. InsideView's CRM+ does this within workers' process flow within their existing CRM platform.

Independent research firm Aberdeen Group has already shown the benefits of InsideView's intelligence on sales results: at least a 10 percent increase in top-line revenue and more than a 10 percent increase in quota attainment, to name a few. When intelligence is applied to additional areas -- such as marketing and customer service -- the impact is even greater.

"Providing intelligence to not just sales but to other parts of the organization including marketing, customer service and operations makes a big difference in terms of overall organizational performance," said Peter Ostrow of Aberdeen Research. "We have seen that, in 2010, the best-in-class organizations outperformed by achieving 28% revenue growth compared to just 3% for others -- and intelligence is a key reason for this."

"As companies continue to embrace social CRM as part of the broader social enterprise, they need intelligence -- not data -- to manage the rapidly changing landscape of customer relationships," Milletti added. "We are excited to launch this next big step in providing this meaningful, actionable and results-driving intelligence to the entire social enterprise."

InsideView's CRM+ is available starting today. To learn more, please visit www.insideview.com/CRM+.

About InsideView
InsideView, the leading provider of sales intelligence, increases productivity and revenue by delivering relevant business and social insights to the point of need. Our award-winning technology gathers and analyzes information from the most relevant social media, user-contributed and traditional/proprietary editorial sources to provide compelling insights about companies and contacts directly within your CRM, browser, or mobile device. InsideView's products are used by more than 100,000 sales professionals, and over 1,000 market-leading companies including Adobe, AIG, BMC, Cap Gemini, Experian, and SuccessFactors. For more information, visit www.insideview.com.