SOURCE: InsideView

InsideView

October 03, 2016 11:00 ET

InsideView Aligns Sales and Marketing at Dreamforce 2016

Launches New Book on Alignment, Hosts Expert Panels at Open Lounge, and Debuts Target for Salesforce

SAN FRANCISCO, CA--(Marketwired - October 03, 2016) - InsideView is making a splash at this week's Dreamforce 2016 conference. The company will celebrate the publishing of its definitive book on sales and marketing alignment, Aligned to Achieve, with a launch party on October 4. The launch party caps off the first day of InsideView's Open Lounge, a retreat from the madness of Dreamforce. The company will also debut Target for Salesforce, the integration of its powerful list building engine with Salesforce CRM. All this follows InsideView's recent introduction of an ABM Acceleration Kit to help companies leverage targeting intelligence for account-based marketing.

"Sales and marketing alignment is not just our theme for Dreamforce this year, it's an imperative for business survival," said Umberto Milletti, CEO of InsideView. "For true success, alignment must be guided by a laser-focused go-to-market strategy. The most successful companies are focusing on the most key accounts, and quality over quantity. Pinpoint targeting wins over volume sales calls and blast marketing. Our goal is to fuel that strategy with the insights and intelligence companies need to target the right accounts, with the right message, at the right time."

Aligned to Achieve

Aligned to Achieve is directed toward sales and marketing practitioners and leaders seeking to crack the code of sales and marketing alignment. The book was written by sales and marketing executives, InsideView CMO Tracy Eiler, and VP of Sales Andrea Austin, who have made alignment work between their teams. Contributions by industry thought leaders and B2B executives provide fresh perspective and nuanced direction, while thoughtful, strategic, and well-supported guidance helps remove the obstacles standing in the way of an organization's financial and strategic goals. Smart, practical explanations, case studies, and tips guide toward action over theory, and dozens of examples illustrate the tangible effects of these changes in action at business-to-business companies.

Aligned to Achieve is available now. Go to www.alignedtoachieve.com for more information on the book, authors, contributors, and where to purchase.

Open Lounge attendees can attend a panel with the authors directly preceding the book launch party. From 4:00-5:00 pm, at InsideView Open Lounge, Andrea Austin and Tracy Eiler will discuss sales and marketing alignment in a panel titled: "Aligned to Achieve: How to Unite Your Sales & Marketing Teams Into a Single Force for Growth."

Join InsideView to celebrate the launch of Aligned to Achieve at Open Lounge and meet the authors and thought leaders and innovators interviewed for the book. In addition, attendees can meet Sangram Vajre, Co-Founder & CMO at Terminus, author of Account-Based Marketing For Dummies and Donal Daly, CEO of Altify, author of Tomorrow | Today : How AI Impacts How We Work, Live, and Think (and it's not what you expect).

InsideView Target for Salesforce

InsideView also announced the general availability of InsideView Target for Salesforce CRM today. InsideView Target is a sophisticated list building engine that identifies decision makers, zeroes in on the ideal prospects, and expands your market by adding more prospects based on the characteristics of your ideal customers. Target for Salesforce CRM now provides direct syncing of people lists with Salesforce CRM, and lead de-duping and custom field mapping.

Target for Salesforce CRM is the latest product from InsideView for the Salesforce ecosystem. Earlier this year, InsideView launched Refresh for automated data cleansing within Salesforce and a new user experience for InsideView Sales within Salesforce CRM.

InsideView Open Lounge

InsideView will also host the Open Lounge for the third year, a respite from the chaos of Dreamforce that offers a place to relax, network, and enjoy expert panels on marketing, sales strategies, and technology. In addition to the expert panels, Open Lounge attendees will enjoy live Dreamforce keynote viewing, free wifi, charging stations, gourmet food, coffee, and wine. The Open Lounge will be held from October 4 to 6, 2016 just two blocks from Moscone Center in San Francisco. For a complete agenda, and to register, go to: https://www.insideview.com/openlounge/

InsideView ABM Acceleration Kit

Last month, InsideView announced an expanded partnership with Marketo, Inc., and a new solution to help companies jump-start their account-based marketing (ABM) initiatives. InsideView's ABM Acceleration Kit is a packaged solution that provides the most targeted account and contact selection ability so sales and marketing teams can engage their targets with relevance. The solution includes the use of InsideView APIs that provide real-time targeting intelligence based on contextual news and social insights for precise ABM execution.

About InsideView

InsideView powers the world's business conversations, helping more than 20,000 companies redefine their go-to-market strategies from a volume-based to more targeted approach. Its leading market intelligence platform helps sales and marketing teams quickly identify and qualify the best targets, engage with more relevancy, close more deals, and retain and expand accounts. InsideView is the only company that begins with the industry's most accurate company and contact data and enhances it with relevant, real-time business insights and authentic connections. InsideView headquarters are in San Francisco. For more information, visit InsideView at www.InsideView.com, twitter, or read the InsideView blog.