SOURCE: InsideView


September 11, 2012 06:00 ET

InsideView and Equifax® Partner on Single-Source Business Data Solution

Integrated Solution Supports Insight-Driven Sales and Marketing Activities Targeted at Businesses of All Sizes Across All Major Geographies

SAN FRANCISCO, CA--(Marketwire - Sep 11, 2012) - InsideView, the leading provider of sales intelligence solutions to B2B sales and marketing organizations, today announced a multi-faceted partnership with Equifax, a global leader in consumer, commercial and workforce information solutions, to deliver the most comprehensive, single-source, global business data solution. The combined solution gives sales and marketing professionals the 'inside edge' with access to one of the largest sources of industry-leading business data to uncover prime prospects, understand their business issues, and connect to key decision-makers. 

The InsideView Sales Intelligence solution gathers, analyzes and extracts the most relevant information from over 30,000 data, news and social media sources to provide an unparalleled array of intelligence, social and business connections and information to that helps sales people more effectively connect with decision makers. InsideView and Equifax will co-sell the solution. 

"With Equifax, we can deliver more complete sales data and real-time business intelligence to meet the needs of the entire sales organization, including those teams that are focused on small business, the mid-market, or the large enterprise accounts," stated Umberto Milletti, CEO of InsideView. "This comprehensive global coverage removes data barriers and provides real-time company data and insights -- regardless of company size or geography -- that can't be obtained in any other single-source solution." 

Equifax will lend its proprietary technology, advanced analytical expertise and best-in-class business data to the InsideView sales intelligence solution. "Equifax is able to leverage data on 81 million businesses worldwide to deliver the most comprehensive and predictive data in the market," said John Donahue, Vice President of Business Development for Equifax Commercial Information Solutions. "The breadth of Equifax data combined with InsideView insider sales intelligence makes for more complete, 'smarter' data. We are pleased to partner with them on this integrated solution."

Users of the combined solution will have seamless, fingertip access to standard business data -- revenue, employee count, account linkage, etc. -- along with value added Equifax data -- credit risk indicators, marketability and stability indices, 'cradle to grave' identifiers like EFX ID -- and sales intelligence information within their existing CRM system. Seamless synchronization of data and sales intelligence information is automatic within all major CRM systems, and enables constant access to high quality business data and key company contacts without manual searches or workflow changes. The solution provides significant competitive advantages for sales professionals as they target individuals and businesses of all sizes and across major geographies.

Comprehensive Data and Sales Intelligence Help Reps Get in and Win™

InsideView is designed to help sales people gain access to target accounts and win more deals once they've connected with decision-makers inside. Specifically, InsideView features help sales people more effectively connect with the right people within target accounts, qualify leads, engage prospects with relevant and timely business conversations, convert more leads to opportunities, and win more deals.

In addition to data from the Equifax database, the InsideView Sales Intelligence solution gathers, analyzes and extracts the most relevant information from over 30,000 data, news and social media sources to provide critical insights about companies and their executives. The solution provides an unmatched array of social and business connections that can be used by sales people to generate warm introductions to key decision makers. 

About InsideView
InsideView is the leading provider of sales intelligence solutions to B2B sales and marketing organizations, helping sales professionals get in the door, and win once they're in. InsideView provides the critical business insights, social connections and deep contact information to effectively engage and convert the most promising prospects. As part of its solution, InsideView provides training, service and success management to promote the most productive use of sales intelligence and track the ROI it generates. InsideView is seamlessly integrated with all major CRMs, including Microsoft Dynamics CRM, SugarCRM, Oracle FusionCRM and CRM On Demand, SAP CRM and SAP Sales on Demand,, and NetSuite. InsideView's products are used by more than 100,000 sales and marketing professionals, and over 1,000 market-leading companies including Adobe, BMC, FranklinCovey, Experian and SuccessFactors. InsideView was founded in 2005 and is headquartered in San Francisco, California. For more information, visit

About Equifax Commercial Information Solutions
Equifax Commercial Information Solutions is a leading provider of small business intelligence. We provide best-in-class business credit risk and marketing data, predictive analytics and unmatched expertise to enable clients to grow their business intelligently. From small business to enterprise customers, prospects and suppliers we help clients to know and grow their customer base and mitigate risk. Our proprietary data and personalized service enables clients to improve the precision of their sales and marketing efforts with quicker access and unique visibility into their customers and prospects. Learn more about Equifax Small Business solutions at

About Equifax
Equifax is a global leader in consumer, commercial and workforce information solutions that provides businesses of all sizes and consumers with insight and information they can trust. Equifax organizes and assimilates data on more than 500 million consumers and 81 million businesses worldwide, and uses advanced analytics and proprietary technology to create and deliver customized insights that enrich both the performance of businesses and the lives of consumers.

Headquartered in Atlanta, Equifax operates or has investments in 18 countries and is a member of Standard & Poor's (S&P) 500® Index. Its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. For more information, please visit

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