SOURCE: InsideView

InsideView

March 04, 2009 06:00 ET

InsideView Announces Sales 2.0 Executive Series

Headliners to Include CRM Industry Gurus, Prominent Industry Analysts and Progressive Customers

SAN FRANCISCO, CA--(Marketwire - March 4, 2009) - InsideView today announced the launch of a Sales 2.0 Executive Series featuring the industry's most prominent pundits and analysts as participants. Sales 2.0, a fast-growing category of productivity-enhancing solutions, brings together Web 2.0-based tools and processes that transform sales from an art to a science. Sales 2.0 applications maximize sales productivity and accelerate sales cycles -- ultimately driving higher volume sales, higher value sales and higher velocity sales.

InsideView's Sales 2.0 Executive Series is designed to explore the latest productivity-enhancing sales strategies in an economic climate where the number of legitimate sales opportunities appears to be shrinking. The series, which will include Webinars as well as blog and Twitter engagement, will reveal tangible methods for achieving significant efficiencies in sales organizations by empowering them with the information and the tools they need to be successful.

The series kicks off on March 19 and the initial line-up includes the following participants:

--  Paul Greenberg, Best-Selling Author and CRM Industry Guru
    "Survival of the Fittest (or at Least the BEST Informed):  Real
    Customer Insights & Strategies in the Year of the Economic YoYo" (March
    19, 2009)
    
--  Alex Jeffries, Senior Research Associate with Aberdeen's Customer
    Management Technologies Group
    "Value Selling with Sales Intelligence: The Key to Sales Survival in a
    Downturn" (April 7, 2009)
    
--  Anneke Seley, Author of Sales 2.0: "Improve Business Results Using
    Innovative Sales Practices and Technology" (April 21, 2009)
    

"Now more than ever, companies must educate themselves on the best practices for sales success. It isn't enough for companies to simply increase the quantity of leads in the sales pipeline; special attention must be paid to lead quality, as well as the tools sales representatives use to organize and manage prospect, account and opportunity information," said Alex Jeffries of Aberdeen's Customer Management Technologies Group. "InsideView's Sales 2.0 Webinar Series will serve as a key source of thought leadership for end-user organizations examining ways to achieve sales success in a tough economy."

"Based on the explosive interest around Sales 2.0, we are excited to be launching the new InsideView series where salespeople will have the opportunity to interact with some of the most progressive thinkers in the industry," said Rand Schulman, chief marketing officer of InsideView. "The series is akin to an executive MBA program for sales and marketing professionals and is sure to be transformational to their sales productivity and velocity."

Registration for the Sales 2.0 Webinar Series is available at http://insideview.com/WEBINAR. Continually updated Webinar news and content can be found by following InsideView on Twitter at http://twitter.com/insideview and the company blog at http://blog.insideview.com.

About InsideView

InsideView is a Sales 2.0 leader, bringing insights gained from traditional editorial sources and social media to the enterprise to increase sales productivity and velocity. The San Francisco-headquartered company was founded in 2005 by pioneers of the SaaS, content and CRM industries to take advantage of the convergence of social media and enterprise applications. InsideView's unique socialprise technology intelligently aggregates relevant personal, professional and corporate data in real time from thousands of content sources to uncover new customer engagement opportunities. InsideView's Sales 2.0 applications deliver fresh and complete intelligence within CRMs and to mobile devices to maximize sales productivity and accelerate sales cycles. The company is privately held and venture-backed by Emergence Capital Partners, Greenhouse Capital Partners and Rembrandt Venture Partners. InsideView's sales force automation partners include Landslide Technologies, Microsoft, Oracle, Salesforce.com and SugarCRM. InsideView's customers include Ariba, Borland, IBM, Omniture and SuccessFactors. For more information, visit http://www.insideview.com.

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