SOURCE: InsideView


March 07, 2013 15:49 ET

InsideView Annual Insider Summit to Deliver Information Packed Keynotes and Educational Conference Sessions for Progressive Sales and Marketing Leaders

Matthew Dixon of CEB and Peter Ostrow of Aberdeen Join Equifax, Marketo, Microsoft, Oracle, SAP, SugarCRM, Vorsight, and Others to Share Winning Strategies in the Era of Inbound Sales and Marketing

SAN FRANCISCO, CA--(Marketwire - Mar 7, 2013) -  InsideView, the customer intelligence leader, today revealed an information packed agenda for its annual InsideView Insider Summit to be held May 21-22 at the Intercontinental Hotel in San Francisco. InsideView CEO Umberto Milletti will reveal new customer intelligence-based marketing and sales strategies, and technology solutions that improve results from marketing and sales programs in today's buyer-driven market.

"Ninety-two percent of outbound emails and telemarketing calls never receive a response -- rendering most outbound marketing campaigns ineffective," said Umberto Milletti, CEO of InsideView. "Today's buyers are more active and approach businesses when they're interested in a transaction. They come pre-loaded with research and information they've found on the web. Marketers and sales professionals need a new approach, new technology solutions and more intelligent insights to convert inbound leads from active buyers into sales. We have gathered some of the top experts in sales and marketing to share their insights at this year's Summit. These are the themes, technology discussions and best practices that will permeate every session and keynote of our conference. It's an agenda not to be missed."

Keynotes and Specialty Tracks

Day one keynotes include Matthew Dixon, co-author of The Challenger Sale and executive director at CEB, a leading advisory firm of best practices research, who will share the insights from CEB's Challenger research and Challenger Selling Model. Featured in Harvard Business Review and other top tier publications, Dixon will explain why "solution selling" is becoming extinct as the purchase process changes and why successful sales people should focus on challenging customers about their business needs by delivering insight and, at the same time, ultimately improving sales results. 

Peter Ostrow, vice president and research group director for sales effectiveness for Aberdeen Group, will host a panel of CRM and marketing automation executives from Microsoft, Oracle, SAP and SugarCRM. The panel will discuss how CRM and marketing automation workflows and technologies will evolve as more marketing and sales professionals optimize for the inbound customer mentality. 

On day two, Glenn Gow, CEO of Crimson Consulting Group and expert in social selling and marketing, will host a panel of experts from Equifax, Pardot, Marketo, and Silverpop. The panel will explore the evolution of how contact data is used and how it can be effectively augmented with customer intelligence data for more effective sales and marketing.

Afternoon tracks with specially-focused content for marketing, sales and customer management professionals will provide interactive, hands on education about what works now, and what to leave behind for effective account acquisition, management and growth. The agenda also provides ample time for networking with peers and subject matter experts, viewing product demos, exploring the latest technologies and solutions from partners, and learning new tips and tricks for winning in a socially connected marketing and selling environment. 

Finally, the Summit will include the first-ever Insiders' Awards for excellence in social selling and marketing. Hosted by Umberto Milletti, and decided by a panel of peers, these awards provide an opportunity to learn from the best-in-class B2B sales and marketing organizations.

"Customer intelligence is the key to unlocking more effective sales and marketing efforts, and the Summit gives us an opportunity to share the best and brightest minds in this area. We look forward to seeing our customers, partners and peers in San Francisco in May," concluded Milletti. 


  • Visit our Summit website to view our exciting agenda.
  • Register to attend the Insiders Summit before Early Bird discounts expire on March 31.
  • Read customer case studies to learn why more than 300,000 professionals choose InsideView to propel their sales productivity.
  • Follow #IS13  @InsiderSummit on Twitter for the latest Summit news
  • Follow @InsideView on Twitter or the InsideView Blog to learn more about the latest trends in social business.

About InsideView
InsideView provides the customer intelligence and data that drives marketing, sales and account managers to win. We help you find better prospects, get in more doors, win more deals and keep more customers, fueling much stronger revenue growth. Our customer intelligence solutions provide the business insights, people insights and connections to make every prospect and customer conversation more valuable to them and more successful for you. InsideView® is used by more than 300,000 sales and marketing professionals, and over 2,000 market-leading companies including Adobe, Experian, Franklin Covey, Rosetta Stone, and SuccessFactors. InsideView is headquartered in San Francisco, California. For more information, visit InsideView.

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