SOURCE: InsideView

InsideView

March 31, 2015 07:00 ET

InsideView Corrects and Appends Marketing Data With Enrich for Eloqua on Oracle Marketing AppCloud

Lead Enrichment Solution Helps Marketers Take Advantage of 40,000 Market Intelligence Sources, Get Accurate Scoring and Routing, and Increase Lead-to-Revenue Times

SAN FRANCISCO, CA--(Marketwired - Mar 31, 2015) - InsideView, the most relevant source of market intelligence, today announced the launch of InsideView Enrich™ for Eloqua, now available on the Oracle Marketing AppCloud. Marketers sourcing leads from multiple channels and campaigns often find themselves drowning in questionable and incomplete data. With InsideView Enrich, Eloqua users are empowered with more deeper and more accurate lead information. Cleaner, enriched data fuels better campaigns so marketers can build stronger pipelines, more accurately score and route leads, and help sales close deals faster.

"Having the highest quality data is the only way to make big data useful," said Jenny Cheng, Chief Product Officer at InsideView. "We've worked closely with Oracle to provide a native, real-time integration with Eloqua that takes advantage of our more-than 40,000 data sources to achieve an exceptionally high match rate on inbound leads. InsideView Enrich for Eloqua enriches data immediately by processing in real-time as leads come because marketers don't have time to waste waiting for leads to become enriched through nurturing. With this new technology, lead match rates can be increased by more than 400 percent. This dramatically improves the ability to target, score, and route leads."

Oracle Marketing AppCloud is one of the industry's most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments. With InsideView Enrich for Eloqua, marketers can automatically correct and append new inbound leads with complete and accurate information provided by the InsideView Open Platform and hosted on the Oracle Marketing Cloud.

Oracle Marketing Cloud customers can substantially increase web form conversion rates by reducing the number of required fields. The application automatically enriches and appends missing or incorrect lead data, and then helps Eloqua more accurately score and route leads to CRM systems. With InsideView, Oracle Marketing Cloud customers can maintain cleaner databases, execute more effective and highly-targeted campaigns, and drive more revenue through a faster and more accurate lead-to-revenue process.

Unlike other solutions, InsideView Enrich for Eloqua not only offers lead enrichment directly from online forms, it allows uploading of data from spreadsheets, .csv files, and even directly from sales teams using their CRM systems.

Enrich for Eloqua is the latest lead enrichment solution from InsideView. InsideView also provides lead enrichment for all major enterprise CRM and marketing automation platforms, including Salesforce, Microsoft Dynamics CRM, and Marketo.

InsideView Enrich for Eloqua is available today. For more information, go to http://www.insideview.com/solutions/marketing/

About InsideView
InsideView provides market intelligence to inform the entire enterprise, drive marketing effectiveness, and deliver sales results. We help you find better leads, win more deals, and maintain and grow your customers. With accurate and timely data, insights, and connections -- pulled from over 40,000 sources -- we enable our customers to make every business interaction more relevant, valuable, and productive. Our solutions are used by more than 450,000 sales, marketing, and other professionals in over 19,000 companies, including Adobe, Rosetta Stone, and Zuora. For more information, follow @InsideView on Twitter, read the InsideView Blog, visit http://www.insideview.com/, or stop by our headquarters in San Francisco, California.