SOURCE: InsideView

InsideView

February 05, 2015 09:30 ET

InsideView Energizes Marketing Approach and Executive Team With Appointment of Tracy Eiler as Chief Marketing Officer

Eiler to Help More Companies Become "Informed Enterprises" as InsideView Expands Focus to Enterprise Buyers; Brings InsideView's Executive Team to a 50-50 Gender Balance

SAN FRANCISCO, CA--(Marketwired - Feb 5, 2015) - InsideView, the most accurate source of market intelligence, today announced the appointment of Tracy Eiler as Chief Marketing Officer. Eiler's mix of intense energy plus broad executive-level experience at big data, analytics, and business intelligence technology firms will combine to guide InsideView's approach as the company moves into the enterprise market.

Eiler's thoughts on market intelligence, being an "Informed Enterprise," and her vision for InsideView's marketing approach can be found in her inaugural blog post for InsideView, located at http://blog.insideview.com/.

"Tracy is a successful B2B marketer because her words have as much impact as her actions," said Umberto Milletti, CEO of InsideView. "It's cliché for me to say that we're delighted to have her on board, but I will say that 2015 is going to be our best year ever, and Tracy is a critical component of the team we've assembled. Her energy is going to be put to great use as we expand and grow our dominance of the market intelligence space."

Eiler's prior executive marketing experience ranges across vice president, senior vice president, and chief marketing officer roles at companies such as Business Objects, Postini, MarkLogic, and Cloud9. Most recently, Eiler ran her own marketing consulting firm focused on executive-level marketing strategy engagements.

The appointment of Eiler also brings a 50-50 gender balance to InsideView's already progressive executive team.

"I'm very excited to be working with the pioneer in market intelligence," Eiler added. "The market opportunity is immense, and being part of a gender-balanced team is a huge bonus. This may be a controversial statement, but at InsideView, I'm seeing that the women aren't afraid to speak up and the men are more collegial. It defies the norm in Silicon Valley and it's a competitive differentiator. As a female tech executive, I'm going to champion this topic, so stay tuned."

Eiler can be contacted at t.eiler@insideview.com.

About InsideView
InsideView provides market intelligence to inform the entire enterprise, drive marketing effectiveness and deliver sales results. We help you find better leads, win more deals, and maintain and grow your customers. With accurate and timely data, insights, and connections -- pulled from over30,000 sources -- we enable our customers to make every business interaction more relevant, valuable, and productive. Our solutions are used by more than 450,000 sales, marketing and other professionals in over 19,000 companies, including Adobe, Rosetta Stone, and Zuora. For more information, follow @InsideView on Twitter, read the InsideView Blog, visit http://www.insideview.com/, or stop by our headquarters in San Francisco, California.

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