SOURCE: InsideView


May 06, 2013 06:00 ET

InsideView Expands CRM Intelligence™ Platform With InsideView for Marketing™

Solution Automatically Enriches Lead Records With Essential Information to Improve Lead Quality, Drive Marketing ROI, and Build Stronger Pipelines

SAN FRANCISCO, CA--(Marketwired - May 6, 2013) - InsideView, the leading provider of CRM Intelligence™ today announced InsideView for Marketing™, the latest offering on the InsideView CRM Intelligence Platform™. InsideView is used in over 11,000 enterprises to achieve greater sales results. Now, with the addition of InsideView for Marketing, CRM Intelligence underpins customer relationships from the first marketing touch, through the sales process, and into the account management and growth phases. InsideView for Marketing automatically enriches sparse lead records, often with no more than an email, with accurate social, media, demographic and financial information. The solution reveals which leads are most likely to convert to active sales pipeline, enables more accurate lead scoring, and more effective prospect targeting for greater marketing success and measurable improvements in ROI.

Tim Hickernell, Principal Consulting Analyst with Info-Tech Research Group, said, "Effective lead management requires closed-loop nurturing of leads between both Marketing and Sales. Both marketing databases and sales accounts therefore need up to date information about prospects. Today's prospect information gold lies in the Cloud, especially social networks, making extension of sales and marketing profiles with external intelligence sources a lead management necessity."

Early adopters of InsideView for Marketing™ realized an average fifty-percent savings over manual lead qualification processes and a thirty-three percent reduction in cost per lead. They also experienced an eleven-percent increase in marketing qualified leads from web forms, and delivered sixty-four percent more leads that were accepted by sales.

"Marketing teams are under a tremendous amount of pressure to deliver measurable results from their marketing programs," said Umberto Milletti, CEO of InsideView. "Reliable, timely intelligence at every touch point is critical to marketing and sales success. InsideView for Marketing is a major step forward in providing essential information at every stage of the customer lifecycle and will help these professionals achieve the results they are looking for."

InsideView for Marketing™ integrates with CRM systems and can be installed by the CRM administrator in as little as 10 minutes. InsideView for Marketing draws information from the InsideView CRM Intelligence Platform and shows it within the CRM user interface. Unlike other contact or lead-appending solutions, only InsideView aggregates information from over 30,000 sources in real time, triangulates information to determine its relevance, and validates it with a combination of a proprietary algorithm and editorial oversight. The result is broader contact information and greater accuracy at a detailed level.

Milletti added: "Marketers are increasingly being held accountable for business results and revenue that is generated from their programs. InsideView has the unique ability to gather and validate information about individuals and companies, and then deliver this information within context of the marketing workflow. Expanding our platform to serve marketers is a natural evolution of our business, and will allow us to meet the needs of millions of users, natively within the workflow they've already established in CRM."

InsideView for Marketing is available now for the platform. It will be released on other major CRM platforms including Microsoft Dynamics CRM™, Oracle CRM™, SAP™ and SugarCRM™ later this year.

Additional Resources:

  • Read customer case studies to learn why more than 300,000 professionals choose InsideView to propel their sales productivity.
  • Follow @InsideView on Twitter or the InsideView Blog to learn more about the latest trends in social business.

About InsideView
InsideView provides CRM Intelligence™ to drive marketing, sales and account management results. We help you find better prospects, get in more doors, win more deals and keep more customers, fueling much stronger revenue growth. Our customer intelligence solutions provide the business insights, people insights and connections to make every prospect and customer conversation more valuable to them and more successful for you. InsideView® is used by more than 300,000 sales and marketing professionals, and in over 11,000 market-leading companies including Adobe, Hub International, Franklin Covey, Rosetta Stone, and SuccessFactors. InsideView is headquartered in San Francisco, California. For more information, visit

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