Contact Information: Contact: Brett Weiner or Raksha Varma LaunchSquad 415-625-8555 insideview@launchsquad.com
InsideView Launches New Partner Program
Sales 2.0 Leader TAPs Sales and Marketing Consultants to Meet Growing Demand
| Source: InsideView
SAN FRANCISCO, CA--(Marketwire - February 17, 2009) - InsideView today launched its Trusted
Advisor Program (TAP), the company's new partner lead referral initiative.
InsideView is a Sales 2.0 leader focused on maximizing sales productivity
and velocity. The company's flagship sales intelligence product,
SalesView, combines intelligent aggregation technologies and CRM mash-ups
to arm sales and marketing teams with the insights needed to find, engage
and close new opportunities.
The newly announced TAP is aimed at like-minded sales and marketing
consultants that are committed to driving quantifiable sales results for
small, midsize and enterprise companies. The InsideView TAP allows partners
to broaden their portfolio, deliver additional value to clients and earn
generous referral fees when their customers decide to deploy SalesView.
In the current economic environment, sales and marketing organizations of
all sizes are looking for ways to do more with less. This has fueled demand
for Sales 2.0 technologies, which hold the promise of increasing sales
productivity and accelerating sales cycles. Growing interest in Sales 2.0,
along with SalesView's viral growth through word-of-mouth in 2008, prompted
InsideView to create the TAP in order to meet demand.
"InsideView is a perfect example of how Sales 2.0 technologies are
improving sales productivity," said Jill Konrath, sales strategist and
best-selling author of "Selling to Big Companies." "Their SalesView
application finds relevant, actionable intelligence about your prospects
and puts it directly into your CRM. It helps sales people target the right
companies, find the right contacts and discover the right 'trigger events'
that create the perfect opening for your product or service."
"As the economy has soured, we've only seen growing interest in Sales 2.0,"
said Marc Perramond, director of product management of InsideView. "We
tripled the number of SalesView customers in 2008 and most of that growth
came in Q4 with the financial crisis in full swing. It may seem
counterintuitive but the typical sales exec is facing hiring freezes or
even staff cuts, so they need tools to make their existing teams more
productive. InsideView's TAP partner initiative will help us scale to meet
this growing demand for Sales 2.0 technologies. It will also generate more
business for our partners and their customers in the process. Think of it
as a pipeline stimulus plan."
InsideView's unique sales intelligence application, SalesView, discovers
sales opportunities across both traditional editorial sources and social
media, and then presents the information directly within your CRM
application. SalesView maximizes sales productivity by delivering a
one-stop shop for prospecting needs and accelerates sales cycles by
enabling sales people to call the right prospects at the right time.
The InsideView Trusted Advisor Program (TAP) is straightforward and
compelling: It rewards partners when their referral customers choose to
deploy SalesView. For more details about TAP, go to
http://www.insideview.com/cat-trustedadvisor-program.html
About InsideView
InsideView is a Sales 2.0 leader, bringing insights gained from traditional
editorial sources and social media to the enterprise to increase sales
productivity and velocity. The San Francisco-headquartered company was
founded in 2005 by pioneers of the SaaS, content and CRM industries to take
advantage of the convergence of social media and enterprise applications.
InsideView's unique socialprise technology intelligently aggregates
relevant personal, professional and corporate data in real time from
thousands of content sources to uncover new customer engagement
opportunities. InsideView's Sales 2.0 applications deliver fresh and
complete intelligence within CRMs and to mobile devices to maximize sales
productivity and accelerate sales cycles. The company is privately held
and venture-backed by Emergence Capital Partners, Greenhouse Capital
Partners and Rembrandt Venture Partners. InsideView's sales force
automation partners include Landslide Technologies, Microsoft, Oracle,
Salesforce.com and SugarCRM. InsideView's customers include Ariba, Borland,
IBM, Omniture and SuccessFactors. For more information, visit
http://www.insideview.com.