SOURCE: InsideView


February 17, 2009 07:00 ET

InsideView Launches New Partner Program

Sales 2.0 Leader TAPs Sales and Marketing Consultants to Meet Growing Demand

SAN FRANCISCO, CA--(Marketwire - February 17, 2009) - InsideView today launched its Trusted Advisor Program (TAP), the company's new partner lead referral initiative. InsideView is a Sales 2.0 leader focused on maximizing sales productivity and velocity. The company's flagship sales intelligence product, SalesView, combines intelligent aggregation technologies and CRM mash-ups to arm sales and marketing teams with the insights needed to find, engage and close new opportunities.

The newly announced TAP is aimed at like-minded sales and marketing consultants that are committed to driving quantifiable sales results for small, midsize and enterprise companies. The InsideView TAP allows partners to broaden their portfolio, deliver additional value to clients and earn generous referral fees when their customers decide to deploy SalesView.

In the current economic environment, sales and marketing organizations of all sizes are looking for ways to do more with less. This has fueled demand for Sales 2.0 technologies, which hold the promise of increasing sales productivity and accelerating sales cycles. Growing interest in Sales 2.0, along with SalesView's viral growth through word-of-mouth in 2008, prompted InsideView to create the TAP in order to meet demand.

"InsideView is a perfect example of how Sales 2.0 technologies are improving sales productivity," said Jill Konrath, sales strategist and best-selling author of "Selling to Big Companies." "Their SalesView application finds relevant, actionable intelligence about your prospects and puts it directly into your CRM. It helps sales people target the right companies, find the right contacts and discover the right 'trigger events' that create the perfect opening for your product or service."

"As the economy has soured, we've only seen growing interest in Sales 2.0," said Marc Perramond, director of product management of InsideView. "We tripled the number of SalesView customers in 2008 and most of that growth came in Q4 with the financial crisis in full swing. It may seem counterintuitive but the typical sales exec is facing hiring freezes or even staff cuts, so they need tools to make their existing teams more productive. InsideView's TAP partner initiative will help us scale to meet this growing demand for Sales 2.0 technologies. It will also generate more business for our partners and their customers in the process. Think of it as a pipeline stimulus plan."

InsideView's unique sales intelligence application, SalesView, discovers sales opportunities across both traditional editorial sources and social media, and then presents the information directly within your CRM application. SalesView maximizes sales productivity by delivering a one-stop shop for prospecting needs and accelerates sales cycles by enabling sales people to call the right prospects at the right time.

The InsideView Trusted Advisor Program (TAP) is straightforward and compelling: It rewards partners when their referral customers choose to deploy SalesView. For more details about TAP, go to

About InsideView

InsideView is a Sales 2.0 leader, bringing insights gained from traditional editorial sources and social media to the enterprise to increase sales productivity and velocity. The San Francisco-headquartered company was founded in 2005 by pioneers of the SaaS, content and CRM industries to take advantage of the convergence of social media and enterprise applications. InsideView's unique socialprise technology intelligently aggregates relevant personal, professional and corporate data in real time from thousands of content sources to uncover new customer engagement opportunities. InsideView's Sales 2.0 applications deliver fresh and complete intelligence within CRMs and to mobile devices to maximize sales productivity and accelerate sales cycles. The company is privately held and venture-backed by Emergence Capital Partners, Greenhouse Capital Partners and Rembrandt Venture Partners. InsideView's sales force automation partners include Landslide Technologies, Microsoft, Oracle, and SugarCRM. InsideView's customers include Ariba, Borland, IBM, Omniture and SuccessFactors. For more information, visit

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