SOURCE: InsideView


January 12, 2011 09:00 ET

InsideView More Than Doubles Revenue in Record-Breaking Year

Sales Intelligence Leader Grows Revenue 135 Percent in 2010, as Sales Intelligence and Social Selling Become the New Must-Haves

SAN FRANCISCO, CA--(Marketwire - January 12, 2011) - InsideView today announced that it finished 2010 on a record-breaking note, growing revenue more than 135 percent. During 2010, InsideView announced multiple record quarters, more than 50 new partners, multiple industry accolades, and the launch of social selling capabilities. In March 2010, InsideView also closed a Series B Round of funding for $11.5 million.

Sales Intelligence and Social Selling Become The New Must-Haves
InsideView's rapid growth in 2010 was driven by increasing numbers of large and medium enterprises that are adopting sales intelligence and social selling as core capabilities to improve their sales execution.

In 2010, sales organizations were looking to work smarter, not just harder. Gaining critical insights on not just who to call, but knowing when and why to call customers, sets apart top performing sales organizations from competitors. InsideView now boasts more than 60,000 end users. New customers include Avaya, AIG, Riverbed Technologies and Workday.

InsideView continued to invest substantially in R&D by doubling its development team in 2010. InsideView maintained its substantial lead in product innovation, with several new capabilities including:

  • Social Profiles: View rich social profile information from dozens of social networks to gain unique insights into customers and prospects
  • Social Search: Search for contacts on specific social networks like Facebook, LinkedIn and Twitter to better target prospects and engage via multiple channels
  • Social Connections: Tap into existing relationships to leverage connections into a prospect or customer via the Facebook and LinkedIn APIs
  • Social Mentions: Access a filtered, relevant stream of social media mentions to understand what is being said about customers and prospects
  • Automated Watchlists: Automatically track and monitor key CRM accounts to ensure that potential opportunities and threats are never missed
  • New User Interface: Access key insights with fewer clicks to streamline the most common B2B sales activities such as lead qualification and pre-call research

InsideView also won numerous awards for product innovation and market leadership:

InsideView's success was shared by its customers. InsideView customers, including Adobe Omniture Business Unit, Brainshark, Inc., BigMachines, Inc. and Unisfair, dominated 2010's Sales and Marketing 2.0 Awards for innovative use of technologies to drive sales and marketing excellence.

Ecosystem Grows Substantially

InsideView's ecosystem of partners grew exponentially in 2010 to more than 50 partners. This growth is a testament to more companies looking to get more out of their CRM investments, by investing in sales intelligence and social selling initiatives.

The top companies in Sales Effectiveness and CRM Implementation selected InsideView as their primary sales intelligence partner, recognizing the value InsideView provides in several key areas: increased sales productivity, higher lead conversion rates, higher opportunity win rates and rapid CRM adoption.

InsideView has also become the most popular and highest rated sales intelligence solution on all the leading CRM marketplaces and/or ecosystems, including:

"InsideView's growth in 2010 is a proof-point that enterprises of all sizes are increasingly looking to sales intelligence and social selling as must-haves, in order to compete and win," said Umberto Milletti, founder and CEO of InsideView. "InsideView enables enterprises to quickly increase sales productivity and get measurable ROI. We are extremely proud of our success in 2010, and look forward to continuing our rapid growth in 2011."

About InsideView
InsideView, the leading provider of sales intelligence, increases productivity and revenue by delivering relevant business and social insights to the point of need. Our award-winning technology gathers and analyzes information from the most relevant social media, user-contributed and traditional/proprietary editorial sources to provide compelling insights about companies and contacts directly within the CRM, browser, or mobile device. InsideView is fully integrated with all market-leading CRM solutions, including CDC Pivotal, Intelecrm, Landslide, Microsoft Dynamics CRM, NetSuite, Oracle CRM On Demand, Oracle-Siebel, and SugarCRM. InsideView's products are used by more than 60,000 sales professionals, and more than 1,000 market-leading companies including Adobe, BMC, Cap Gemini, EMC, Experian and SuccessFactors. For more information, visit

Contact Information

  • Press Contact:
    Emilie Cole or Steve Mnich