InsideView Enables Microsoft Dynamics CRM Customers to Tap Into the Social Web

SAN FRANCISCO, CA--(Marketwire - September 17, 2008) - InsideView today announced the availability of SalesView for Microsoft Dynamics CRM at Interop New York 2008. SalesView is one of the first true socialprise applications, which through mash-ups is designed to collect and scan subscription-based sources and the rich, unstructured information living on the social Web to deliver the meaningful insights salespeople need to increase results. SalesView is the first business search and intelligence solution integrated with Microsoft Dynamics CRM 4.0 and is available immediately for Microsoft customers.

SalesView FREE™ is available to all Microsoft Dynamics CRM customers as a native mash-up. The SalesView integration allows Microsoft Dynamics CRM users to access the valuable sales intelligence generated by SalesView within the Microsoft Dynamics CRM interface, significantly reducing time needed for research and improving productivity. The SalesView application is available for both on-premise and on-demand deployments of Microsoft Dynamics CRM 4.0. More detailed information can be found at http://www.insideview.com/Microsoft.

"SalesView is a great addition to Microsoft Dynamics CRM," said Brad Wilson, general manager for Microsoft Dynamics CRM. "SalesView provides an entryway to the social Web and empowers sales organizations to gain valuable insight from a wide range of information sources beyond data contained in Dynamics CRM. As a partner, InsideView complements our mission of enabling businesses to find, win, and grow profitable customer relationships."

"The amount of information across the social Web that can benefit sales and marketing professionals is growing. With SalesView, it is possible to efficiently unearth relevant news and business relationships from across the Web," said Rand Schulman, chief marketing officer of InsideView. "Socialprise applications are engineered to generate insights for sales and marketing professionals that will help them make more deals and close them faster."

The integration of SalesView into Microsoft Dynamics CRM adds to the growing ubiquity of InsideView's pioneering sales intelligence application. InsideView's partnership with Microsoft is the fourth mash-up the company has executed since launching SalesView earlier this year. Other partners include SugarCRM, Salesforce.com, and most recently, Landslide Technologies, Inc.

"The addition of SalesView to Microsoft Dynamics CRM is consistent with the direction that sales and marketing professionals need to go to be successful in today's market," said Brent Leary, social CRM strategist and founder of Atlanta-based CRM Essentials. "There is just too much information being added to the Web each day to stay on top of it all manually, but through sales intelligence applications like SalesView, professionals can efficiently get a steady stream of data that is relevant for their business needs, ultimately improving productivity and performance."

SalesView brings together social data with enterprise-grade business search and intelligence capabilities to help sales teams automate prospecting, accelerate sales cycles and ultimately close more deals. SalesView presents relevant customer data discovered and distilled through web harvesting, specialized research providers and social networks, within the familiar context of enterprise applications like sales force automation systems.

About Microsoft Dynamics

Microsoft Dynamics is a line of financial, customer relationship and supply chain management solutions that helps businesses work more effectively. Delivered through a network of channel partners providing specialized services, these integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business.

About Microsoft

Founded in 1975, Microsoft (NASDAQ: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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About InsideView

InsideView is a pioneer in on-demand Business Search and Intelligence applications, bringing insight gained from subscription-based and user-generated sources to the enterprise. InsideView's revolutionary platform enables automatic discovery and analysis of relevant personal, professional and corporate data and presents the resulting intelligence within the meaningful context of specific business processes. InsideView applications institutionalize collaborative and repeatable workflows to drive sales productivity -- automating prospecting, accelerating sales cycles, and ultimately, resulting in more closed deals. The company is privately held and venture-backed by Emergence Capital Partners, Greenhouse Capital Partners and Rembrandt Venture Partners. InsideView's sales force automation partners include Salesforce.com, SugarCRM, Microsoft and Landslide Technologies. InsideView's customers include Advantage Inc., Ariba, Centive, Jobscience, LucidEra, Rearden Commerce, ServiceSource, and SuccessFactors. Founded in 2005, InsideView is headquartered in San Francisco, California. For more information, visit www.insideview.com.