SOURCE: InsideView

December 15, 2014 16:33 ET

InsideView Ranked a Sales Intelligence Leader on G2 Crowd Grid

Rankings Based on Real Customer Reviews Show InsideView Receives Overwhelmingly Positive Customer Satisfaction, Ease of Use, and Product Performance Scores, Plus Top Ratings for CRM Integration

SAN FRANCISCO, CA--(Marketwired - Dec 15, 2014) - InsideView, the most accurate source of market intelligence, today announced its ranking as a Sales Intelligence product leader on the G2 Crowd Grid in areas considered critical to most customers. According to G2 Crowd's ranking methodology, Grid leaders offer Sales Intelligence products that are rated highly by G2 Crowd users and have substantial scale, market share, and global support and service resources.

Overall, 85 percent of customers ranked InsideView with four or five stars on a five-star scale. Similarly, 83 percent of customers stated they were likely to recommend InsideView to colleagues. And signaling the needs of the market, and reflecting InsideView's customer-focused and forward-thinking vision, 79 percent of customers see InsideView's products as "going in the right direction."

G2 Crowd's report stated that customers gave the highest product ratings to InsideView's integration to CRM and marketing automation systems, performance and reliability, and search capabilities. Overall, every single InsideView product attribute measured by G2 Crowd was rated above average.

InsideView also scored high on customer engagement and implementation, receiving 90 percent or better ratings for ease of use, ease of doing business, and ease of administration. And, proving that more professionals use InsideView than competing vendors, InsideView led the entire pack of Sales Intelligence providers in "users purchased per customer," at nearly double that of the next-best vendor.

"Proving that our product, customer service, and overall vision stomps that of every competing Sales Intelligence vendor, this G2 Crowd Grid ranking is yet another proof point of InsideView's success in creating real and lasting value for our customers," said Will Spendlove, VP of Marketing at InsideView. "We know that our customers love InsideView, but it's always great to have a third-party validate the impact we have on our customers' businesses and show how far we are ahead of the competition. That this 'leader' ranking also takes into account InsideView's scale and market share reflects our continued growth and expansion, and we're proud to be able to continue to spin out great products that delight our customers even as we experience this hyper-growth."

InsideView's ability to inform sales with relevant, timely insights was behind the five-star rating of one G2 Crowd user: "As a Sales Professional I need to quickly make an impact to move a sale forward! InsideView gives me all the information I need at my fingertips to quickly get the attention of my prospects. Knowing who is who at a prospect has helped me get in the door and close more than a few large deals."

Another G2 Crowd user pointed to InsideView's advanced capabilities and market-leading pricing as reasons for their five-star rating: "Search capabilities are very advanced compared to competition and the pricing beats everyone. InsideView searches multiple sources at once as opposed to other systems that search only one system at a time, which is awesome."

The Grid(SM), G2 Crowd's software recommendation engine, factors in customer satisfaction reported by users and vendor market presence determined from social and public data to rank products, helping businesses select the best software. G2 Crowd provides a trusted resource for the enterprise technology community by authenticating its users and validating their contributions to ensure that reviews submitted reflect authentic feedback from real software users. G2 Crowd's founders, during their 15 years in the enterprise software industry, saw the shortcomings and inefficiency in the software selection process, which relies primarily on business users slogging through vendor spin, industry-sponsored white papers, and dated analyst reports. Individuals interested in reading the full G2 Crowd Sales Intelligence Grid may visit https://www.g2crowd.com/categories/sales-intelligence.

About G2 Crowd
G2 Crowd is business software reviews and ratings to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by $4 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to G2Crowd.com.

About InsideView
InsideView provides market intelligence to inform the entire enterprise, drive marketing effectiveness and deliver sales results. We help you find better leads, win more deals and maintain and grow your customers. Our data, insights, and connections -- pulled from over 30,000 sources -- make every business conversation more relevant, valuable and productive. Our solutions are used by more than 450,000 sales, marketing and other professionals in over 19,000 market-leading companies including Adobe, Rosetta Stone, Box, and Zuora. For more information, follow @InsideView on Twitter, read the InsideView Blog, visit www.insideview.com, or stop by our headquarters in San Francisco, California.

Notes on Report Stats:

  • 85% of reviews rank IV as 4 or 5 stars -- 24% for data.com, 9% for Hoovers, 78% LI
  • 83% of customers are likely to recommend, well above LinkedIn's 78%, Hoovers 60%
  • Product going in right direction: 79% vs. LI 69%
  • Grid Velocity: InsideView's satisfaction score increased by 42 points (98%) and its market presence increased by 22 points (49%).
  • Highest-rated features: performance and reliability, integration to CRM and marketing automation, search
  • ALL features scored above average
  • 90% or over in ease of use, ease of doing business, and ease of administration
  • IV leads the entire pack of companies evaluated with median 12 users purchased per customer, nearly double the second place
  • Perfect 5-star rating of mobile app

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