SOURCE: InsideView


September 23, 2013 14:17 ET

InsideView® Announces Native Integration With Marketo® for Effortless Lead Enrichment

InsideView and Marketo Deliver a One-Two Punch With Automatic Lead Enrichment and Rapid Lead Scoring and Routing

SAN FRANCISCO, CA--(Marketwired - Sep 23, 2013) - InsideView, the leader in CRM Intelligence™, today announced native integration of InsideView for Marketing™ with Marketo®, the leading cloud-based marketing software platform. Through the integration, the moment a lead is created in Marketo, it is matched and enriched with complete and accurate company and contact data from the InsideView CRM Intelligence Platform™ for better scoring, routing and segmentation. 

"As much as 61% of B2B marketers send all leads directly to sales, even though only 27% of those leads will be qualified*," said Brian Kelly, CMO of InsideView. "Worse, sales reps spend hours researching leads that have little potential of closing. InsideView for Marketing ensures that every lead in the Marketo system will have complete, accurate firmographic data for faster, more accurate scoring and routing."

The InsideView CRM Intelligence Platform provides the most accurate company and contact data available for today's B2B marketing and sales organizations. InsideView for Marketing™, built on the platform, enriches incomplete leads in real-time. With as little as a company name or email address, InsideView for Marketing enriches leads with 28 fields including company name, address, website, number of employees, revenue, Industry, SIC code, and social URLs. When combined with InsideView for Sales™, leads are further enriched with insights about company news and events and professional connections for effective social selling.

Native integration with Marketo makes automatic lead enrichment simple, no matter the source -- web forms, trade shows, webinars, etc. In addition, it eliminates expensive lead research. "InsideView for Marketing, combined with Marketo's lead scoring functionality, enables us to deliver more sales-ready leads much faster to the teams who are best equipped to convert them to revenue," concluded Kelly.

Sanjay Dholakia, Marketo CMO, commented: "It is critical for our customers to have accurate and complete company and contact information in order to drive accurate scoring and effective nurturing. With InsideView's new integration with Marketo, companies get an easy way to enrich leads with additional data, giving them the confidence that they are always working with the most accurate prospect information. The result is faster, more efficient delivery of leads, better pipeline and increased conversions."

InsideView for Marketing is available immediately for Marketo, and can be implemented within existing Marketo systems in as little as 10 minutes by system administrators. Through the native integration, Marketo users can easily customize their use of InsideView data to support specific campaigns or marketing activities. InsideView for Marketing is priced according to lead volume. For more information, contact or learn about the InsideView for Marketing integration to Marketo here.

About InsideView
InsideView provides CRM Intelligence™ to drive marketing, sales and account management results. We help you find better leads, win more deals and maintain and grow customers. InsideView provides the data, insights, and connections that make every prospect and customer conversation more relevant, valuable and productive. InsideView® is used by more than 350,000 sales and marketing professionals, and in over 13,000 market-leading companies including Adobe, Hub International, Franklin Covey, Rosetta Stone, and SuccessFactors. InsideView is headquartered in San Francisco, California. Follow @InsideView on Twitter or the InsideView Blog. For more information, visit

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* MarketingSherpa 2012

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