May 04, 2011 07:10 ET

INSIGHT, Inc. Named to 2011 Supply & Demand Chain Executive 100 Top Great Supply Chain Projects

Thought Leadership and Technology Vision Cited for Helping Clients Maximize Profitability

MANASSAS, VA--(Marketwire - May 4, 2011) - INSIGHT, Inc., a top international provider of supply chain planning solutions for the world's foremost companies, announces the company has been named once again to the 2011 Supply & Demand Chain Executive 100, "100 Great Supply Chain Projects." INSIGHT clients nominated the company for this prestigious award because of INSIGHT's leadership in strategic supply chain planning solutions that help these clients attain supply chain excellence and best prepare for the post-recessionary return to growth.

"INSIGHT's advanced analytics-based solutions are the industry reference standard for supply chain strategy analysis and have made a significant impact on the profitability of our customers," says Jeff Karrenbauer, president of INSIGHT, Inc. "INSIGHT looks beyond the typical myopic views of supply chain strategy, such as the number and location of distribution centers, and focuses on contemporary issues such as strategic sourcing, supply chain vulnerability and risk assessments, sales & operations planning, capacity analysis, merger & acquisition strategies, sustainability, and inventory deployment strategies. Our ultimate goal is to help the client develop a profit maximization -- based corporate strategy than spans and truly integrates all of the marketing and operations silos."

"Our goal with this year's '100' is to put the spotlight on successful and innovative transformation projects that are delivering bottom-line value to small, medium and large enterprises across the different functions that comprise the supply chain," added Barry Hochfelder, editor of Supply & Demand Chain Executive. "The projects featured in the '100' article can serve as a roadmap for supply chain executives looking for new opportunities to drive improvement in their own operations."

For this year's "Supply & Demand Chain Executive 100" feature, the magazine highlighted supply chain transformation projects that have had a significant impact on the companies going through the implementations. Through an online submission process, the magazine collected information on supply chain transformation projects, including information on the objectives, scope, timeline and results of the project. Over 250 submissions were evaluated by the magazine's editorial staff primarily based on: ambitiousness/scope of the project (30%); creative application of technologies/solutions/services used (20%); extent of the business results/impact (40%); clarity of submission (10%).

The list of this year's "100" will appear online at and in the June 2011 issue of Supply & Demand Chain Executive magazine.

About Insight, Inc.

INSIGHT provides optimization-based supply chain design software and consulting services developed specifically to meet the dynamic business challenges of globalization, disruptions, and mergers/acquisitions prevalent in today's business environment. Founded by supply chain and logistics experts in 1978 with the goal of using world-class technology to add intelligence to decision making, INSIGHT solves the supply chain management issues of the world's foremost companies, including Abbott Laboratories, BASF, ExxonMobil, Goodyear, GE, Kellogg, Nestle, PepsiCo, Pfizer, Procter & Gamble, Toyota, and Unilever.

SAILS, INSIGHT's award-winning flagship product, can accurately represent a company's current business practices, from raw materials sourcing to capacity planning through delivery to the end customer. Insight Enterprise Strategy (IES) is the first and only product which combines full supply chain design capabilities with the cost and demand impact of marketing initiatives, thereby generating profit-maximized corporate strategies. The X-System®, a proprietary optimization engine, powers a family of powerful analytical tools, including the design of global supply chains, shipment planning and dispatching, production planning and scheduling and transportation procurement. In addition, INSIGHT provides optimization components, partnering with third party software providers to deliver best-of-breed solutions. Our software and services help firms minimize costs, maximize profits, free up capital, streamline operations, and increase customer service levels. For more information, please visit us on the Web at

About Supply & Demand Chain Executive
Supply & Demand Chain Executive is the executive's user manual for successful supply and demand chain transformation, utilizing hard-hitting analysis, viewpoints and unbiased case studies to steer executives and supply management professionals through the complicated, yet critical, world of supply and demand chain enablement to gain competitive advantage. On the Web at

Contact Information

  • For more information, please contact:
    Becky Boyd
    MediaFirst PR - Atlanta
    Email Contact
    (770) 642-2080 x 214