March 04, 2014 09:40 ET

INSIGHT Named in Top 10 of Consumer Goods Technology Reader's Choice Awards

Supply Chain Execution Excellence & Deep Analytics Drive Innovation

MANASSAS, VA--(Marketwired - Mar 4, 2014) - INSIGHT, Inc., top international provider of planning solutions that power supply chain design for the world's foremost companies, announces being named in the Top 10 of the Reader's Choice Awards for Supply Chain Execution in Consumer Goods Technology (CGT) magazine. For the 14th year, CGT's readers recorded their votes for the consumer goods industry's preferred solution and service providers in 12 categories. INSIGHT was chosen by their customers for driving innovation in their supply chains through optimization strategies that lower costs, streamline operations, and increase profits.

"INSIGHT is proud that our customers respect our company and think highly of our solutions to deliver a competitive edge in their global markets," said Jeff Karrenbauer, president of INSIGHT, Inc. "CPG companies are faced with serious pressures to cut costs and boost profits requiring many companies to re-examine how they source, move and deliver their products. In order to respond to changes in demand and in the market, companies need to have their supply chain networks execute at the highest levels. INSIGHT's clients discover and execute supply chain strategies that drive profitability and increase shareholder value."

The Top Providers Lists from CGT are determined by feedback from close to 200 executives that work for consumer goods companies of all sizes. To ensure the integrity of the survey, only consumer goods executives are allowed to vote, they can only take the survey once, and they can only vote in categories that match their expertise. In each relevant category, they were asked to identify the solution or services provider that they currently use. They were then asked to rank their satisfaction level using that chosen provider on a scale of 1 to 5 (1 being "extremely dissatisfied" and 5 being "extremely satisfied"). The Top Providers list for each category was determined by assigning each company a total score using the following formula:

Number of Votes x Average User Satisfaction Rating = Total Score

A whole new world of possibilities is evolving for supply chain execution (SCE) with the prevalence of big data and mobility. Lora Cecere, The Supply Chain Shaman, says, "SCE improvements should be at the very top of the consumer goods executive's to-do list, and that this technology can help drive competitive advantage. More and more companies are looking for a common platform to drive supply chain analytics. To compete, the supply chain execution pure plays are working to differentiate through depth of solution."

Consumer Goods Technology magazine defines the supply chain execution category as solutions that include WMS, TMS, load optimization, etc. Vendors' customers submit companies as their top vendors in each category. The SCE vendors range from large, full-suite supply chain solution providers, such as Oracle and SAP, to point providers like INSIGHT. Besides supply chain network design, INSIGHT offers transportation software and consulting services. Both leverage the most powerful shipment planning/consolidation/dispatching optimization-based algorithms ever offered, battle tested, and subject to continuous improvement for over 20 years.

INSIGHT also offers a strategic, transportation sourcing tool, INSIGHT Bid Analyzer (IBA) that allows shippers to purchase transportation services in the most efficient, cost effective way. The integration of an advanced modeling tool and an easy to follow process supports a collaborative approach to developing long-term relationships between shippers and their partner carriers.

INSIGHT differentiates itself from other SCE vendors by offering solutions that maximize corporate profitability by formally incorporating all corporate operations simultaneously, including procurement, manufacturing, distribution and marketing. Alone in the industry it also offers deep analysis of supply chain vulnerabilities to mitigate risks within the supply chain network. The most recent version of their software significantly enhances already powerful features that directly incorporate sustainability issues into supply chain and corporate strategies.

About INSIGHT, Inc.

INSIGHT, Inc. provides optimization-based supply chain analytics and consulting services to meet today's dynamic business challenges. Founded by supply chain and operations research experts in 1978 to apply world-class technology with intelligence and rigor to decision making, INSIGHT solves the complex supply chain strategic, tactical, and financial planning management issues of the world's foremost companies, including many of the Fortune 100 firms, such as ExxonMobil, Nestle, and BASF. Our software and services help firms minimize costs, maximize profits, free up capital, streamline operations, and increase customer service levels. For more information, please visit us on the Web at

Contact Information

  • For more information, please contact:
    Becky Boyd
    MediaFirst PR - Atlanta
    (770) 642-2080 x 214