November 09, 2011 11:25 ET

INSIGHT Wins S&DCExec Green Supply Chain Award for 2011

Green Supply Chain Design Incorporates Transportation Modes, Sourcing, Energy & Emissions

MANASSAS, VA--(Marketwire - Nov 9, 2011) - INSIGHT, Inc., a top international provider of supply chain planning solutions for the world's foremost companies, announces winning for the 2nd consecutive year a Green Supply Chain Award from Supply & Demand Chain Executive. INSIGHT was chosen for helping clients re-evaluate their supply chain networks -- from purchasing, through manufacturing, to shipping and distributing final products -- with an emphasis on environmental performance.

"Our customers integrate sustainability into their decision-making processes and what-if analysis to reduce the environmental impact on their supply chains," said Dr. Jeff Karrenbauer, president of INSIGHT, Inc. "Green initiatives within the supply chain should include developing a strategic plan, optimizing the design and execution of the entire network, establishing strategic sourcing alternatives, developing risk mitigation plans and implementing sound S&OP practices, all in light of the impacts on profit, energy consumption and carbon emissions. These objectives take on even greater urgency in light of cap-and-trade restrictions, such as those being implemented in the European Community and California. Suitable advanced analytical tools provide the means necessary to successfully address these complex trade-offs."

The 2011 Green Supply Chain Awards recognize providers of supply chain solutions and services that are assisting their customers in achieving measurable sustainability goals. Submissions for the 2011 Green Supply Chain Awards were judged based on the clarity and content of the goals and strategy, the extent of the steps being taken, the impact of the results to date and projected results, and the form and presentation of the information submitted. The winners of the 2011 Green Supply Chain Awards are listed online on and in the November/December 2011 issue of Supply & Demand Chain Executive magazine.

About Supply & Demand Chain Executive

Supply & Demand Chain Executive is the executive's user manual for successful supply and demand chain transformation, utilizing hard-hitting analysis, viewpoints and unbiased case studies to steer executives and supply management professionals through the complicated, yet critical, world of supply and demand chain enablement to gain competitive advantage. Visit us on the Web at

About INSIGHT, Inc.

INSIGHT provides optimization-based supply chain analytics and consulting services to meet the dynamic business challenges prevalent today. Founded by supply chain and operations research experts in 1978 with the goal of using world-class technology to add intelligence to decision making, INSIGHT solves the supply chain management issues of the world's foremost companies, including Abbott Laboratories, BASF, Clorox, ExxonMobil, Goodyear, GE, Kellogg, Nestle, PepsiCo, Pfizer, Procter & Gamble, Toyota, Unilever, and many others.

ISCO, INSIGHT's award-winning flagship product, can accurately represent a company's current supply chain business practices, from raw materials sourcing to capacity planning through delivery to the end customer. Insight Enterprise Optimizer (IEO) is the first and only product, which combines full supply chain design capabilities with the cost and demand impact of marketing initiatives, thereby generating profit-maximized corporate strategies. The X-System®, a proprietary optimization engine, powers a family of powerful analytical tools, including the design of global supply chains, shipment planning and dispatching, production planning and scheduling and transportation procurement. In addition, INSIGHT provides optimization components, partnering with third party software providers to deliver best-of-breed solutions. Our software and services help firms minimize costs, maximize profits, free up capital, streamline operations, and increase customer service levels. For more information, please visit us on the Web at

Contact Information

  • For more information, please contact:
    Becky Boyd
    MediaFirst PR - Atlanta
    Email Contact
    (770) 642-2080 x 214