SOURCE: Insight24

November 12, 2007 09:00 ET

Insight24 Announces Simple Syndication Program for Online Publishers and Bloggers

Enables Online Publishers to Easily Add Business and Technology Webcasts, Podcasts, and Videos from Over 32 Categories

SAN FRANCISCO, CA--(Marketwire - November 12, 2007) - Insight24 (www.Insight24.com), the leading business-to-business rich media network of webcasts, podcasts, and videos, today announced a syndication program for online publications and blogs. Through Insight24's Simple Syndication Program, online publishers and bloggers can quickly add B2B rich media content to their websites with minimal effort.

With over 5,000 pieces of rich media from over 160 companies, Insight24 provides the industry's most comprehensive directory of relevant and timely B2B webcasts, podcasts and videos. Using a few lines of HTML, online publishers of all sizes can incorporate rich media content from over 32 categories on their blogs, electronic magazines and other online properties. Once implemented, Insight24 automatically updates the content in the categories, with no maintenance by the online publishers.

"More and more people are viewing webcasts, videos and podcasts as part of their daily routine," said Tom Masotto, Vice President of Business Development, ON24, Inc. "We now provide a simple way for online publishers and bloggers to easily add this content to their sites, while enabling business and technology professionals to view this content wherever they are online."

Insight24's Simple Syndication Program is freely available to online publishers of all sizes. Content distributed through the program will incorporate Insight24's thumbnail summary, which enables viewers to view ratings, comments, tags and a descriptive summary of the content (see an example at www.ectnews.com/webcasts). For more information about participating in Insight24's Simple Syndication Program, send an e-mail to simple.syndication [at] insight24 [dot] com.

About Insight24

Insight24TM (www.Insight24.com) is a business-to-business rich media network that aggregates and syndicates over 5,000 webcasts, podcasts, videos, and online demos from over 160 companies in over 32 categories. Insight24's syndication network, including ECT News Network, IT.com, ITtoolbox, and PCW Business Center, reaches over 13 million monthly business and technology visitors.

The Insight24 Network is powered by ON24, Inc. (www.ON24.com), the leading global provider of webcasting and rich media marketing solutions.

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