SOURCE: Insightpool

Insightpool

December 10, 2013 10:54 ET

Insightpool Expands Footprint Within B2B Marketplace

Social Marketing Optimization Valuable Tool for Lead Generation

ATLANTA, GA--(Marketwired - Dec 10, 2013) - Insightpool, the leader in social engagement optimization, delivering "sincerity at scale" for the world's largest enterprises, is gaining momentum within the B2B marketplace. While the company's recent growth features prominent consumer facing brands, Insightpool's solution is also extremely attractive for any organization faced with the need to identify and connect with key stakeholders -- influencers, prospects, and customers. Leading companies across the country, including DocuSign and Demandbase are now using Insightpool to develop relationships with those stakeholders and drive them to action such as engaging with content or making a purchasing decision.

Within the B2B sector, sales teams often realize that social media is a vital component to connecting with sales leads but lack the resources to efficiently target the right influencers with the content when it would be most effective. According to research from Marketing Sherpa, 79 percent of marketing leads never convert into sales; lack of lead nurturing is the most common cause of this poor performance. Insightpool is helping B2B companies better reach large audiences in a more personal manner at scale through social media.

Insightpool is helping companies like San Francisco-based DocuSign, the global standard for eSignature® and leader in eSignature transaction management, engage with target buyers by bringing together marketing automation workflow with social outreach. "Insightpool is leading the newest social technology wave enabling marketers to harness social for demand generation. DocuSign has seen success not only around follower acquisition, but also driving them to action through social engagement. Insightpool is the first time I have seen social lead nurturing in action," said Meagen Eisenberg, VP of Demand Generation at DocuSign. Insightpool's system is able to identify and filter potential prospects based on key information from sources including Facebook, Twitter, and LinkedIn, as well as offline sources, to build detailed profiles on targets.

"Frankly we are not surprised about the adoption rate of B2B companies looking to execute campaigns with us," said Insightpool CEO, Devon Wijesinghe. "These are organizations that have the same need to fulfill: engaging with the right prospects at the right time to fill the pipeline with qualified leads. Once we help identify prospects our system is able to work with companies to build drip campaigns via social media. It's a natural extension of the CRM process."

About Insightpool

Insightpool helps the largest brands in the world scale their social outreach. Whether targeting influencers, prospects or customers, the software drives target audiences to take desired actions on behalf of brands. Through big data processes, Insightpool combines interest graph analysis and proprietary algorithms to yield rich data profiles and give brands the power to deliver sincerity at scale. With laser-like targeting capabilities and a robust engagement platform, Insightpool helps brands proactively engage with the right people through the right social impressions at the right time. Learn more at http://www.insightpool.com and @insightpool.

About DocuSign
DocuSign®, the global standard for eSignature®, is the eSignature transaction management leader. DocuSign accelerates transactions to increase speed to results, reduce costs and delight customers with the most secure global network for sending, signing, tracking and storing documents in the cloud. DocuSign's eSignature transaction management platform helps companies securely collect information, automate data workflows and sign anything, anywhere, anytime, on any device to do business faster and better.

About Demandbase
Demandbase is the first targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing's ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Without the use of cookies, Demandbase's patented identification technology bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance. For more information, visit http://www.demandbase.com.

Contact Information

  • Media Contact:
    Lauren Shankman
    Trevelino/Keller
    Email Contact
    404-214-0722 ext. 121