SOURCE: Qualtrics


February 26, 2014 08:00 ET

Insights Drive Innovation and Business Success for Qualtrics Customers

Gogo, E*TRADE Financial and World Wide Technology Gain Competitive Advantage With Leading Insights Platform

PROVO, UT--(Marketwired - Feb 26, 2014) -

News Synopsis
Last week Qualtrics welcomed nearly 1,000 global attendees to its inaugural Qualtrics Insight Summit, the industry's first-ever insights event. Top corporations, market research firms and academic institutions rely on Qualtrics to obtain the real-time insights required to make informed business decisions. Qualtrics helps organizations capture customer, market and employee insights in a single, enterprise-wide platform.

Customer Insights Help Retain and Delight Customers

  • Customers use the Qualtrics platform to capture a variety of customer insights, including customer satisfaction, voice of the customer and Net Promoter Score (NPS) feedback. Customer-centric organizations use these insights to make immediate and impactful business changes based directly on customer preference.
  • Gogo, which provides in-flight connectivity solutions for more than 2,000 commercial aircraft and is a pioneer in in-flight digital entertainment, uses Qualtrics to trigger thousands of surveys a day to capture customer satisfaction feedback within hours of their use of in-flight Wi-Fi services.
  • By using Qualtrics, Gogo has reduced the time required to gather insights by 25 percent and can provide real-time reports to stakeholders across the organization.
  • "With Qualtrics, we created an automated customer satisfaction program that seemed almost impossible a year ago," said Phil Penuela, head of consumer insights at Gogo. "Real-time customer insight is helping us make more data-driven decisions that directly impact customer satisfaction and loyalty."

Market Insights Help Organizations Be Right

  • Qualtrics is designed for any kind of market research imaginable. Researchers use Qualtrics to create sophisticated and visually engaging surveys to test new product concepts and offerings, to guide product development and to gauge consumer reaction and the impact of marketing messages.
  • E*TRADE Financial, an online brokerage firm, has a robust market research program. The company relies on Qualtrics to test its award-winning advertising campaigns, including those featuring the famous E*TRADE babies.
  • By using Qualtrics, E*TRADE can execute five times the amount of advertising research and do it in half the time and for one-third the cost.
  • "We can't afford to wait weeks for reports," said Richard Shakarchi, director of market research at E*TRADE Financial. "Getting feedback in a matter of days makes all the difference. It helps make our entire organization more efficient, agile and smart."

Employee Insights Give Everyone a Voice

  • Organizations across multiple industries use Qualtrics to capture real-time insights to help with employee development and to create happier, more engaged employees.
  • World Wide Technology, a $5 billion systems integrator, has a strong commitment to attract and retain talent by building a great company culture. In 2014, the company was named to the FORTUNE "100 Best Companies to Work For" list, its third consecutive year on this coveted list.
  • Using Qualtrics Employee Engagement, World Wide Technology captures employee engagement data and delivers actionable, easy-to-understand reports to business leaders. The company has reduced reporting time by 75 percent with online dashboard reporting.
  • "We give our managers interactive dashboards to view engagement results specific to their area of the business," said Laura Fyffe. "With access to real-time results, they can take immediate action to improve employee engagement in their teams. As a result, employees feel heard and valued, and we improve faster as an organization."

Supporting Quotes
"We are continually amazed at how our customers are using customer, market and employees insights to make data-driven decisions and drive change across their organizations," said Danielle Wanderer, head of marketing at Qualtrics. "With a single, enterprise survey platform, they can gather and consolidate insights across every function of the organization, saving time, money and ultimately helping their organizations to be right."

Supporting Resources

About Qualtrics
Qualtrics is the world's leading enterprise survey technology provider. Qualtrics makes it easy to capture real-time customer, market and employee insights that inform data-driven business decisions. Enterprises, academic institutions, and government agencies rely on the Qualtrics platform to gather and understand customer satisfaction, NPS, customer experience, brand, market, and employee performance feedback.

Founded in 2002, Qualtrics serves more than 5,000 enterprises worldwide, including half of the Fortune 100 and 97 of the top 100 business schools. For more information and a free trial, visit

Contact Information

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    Liz Tanner
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    Miles Daniels
    LEWIS PR for Qualtrics
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