October 28, 2013 10:10 ET

INSIGHT's Jeff Karrenbauer Gives S&OP Presentation at CSCMP

Supply Chain Management: Beyond Sales and Operations Planning and Integrated Business Planning

MANASSAS, VA--(Marketwired - Oct 28, 2013) -  INSIGHT, Inc., top international provider of planning solutions that power supply chain design for the world's foremost companies, announces that President and Co-Founder Dr. Jeffrey (Jeff) Karrenbauer presented on Sales and Operating Planning (S&OP) at the recent CSCMP Annual Global Conference. Jeff's presentation, "Supply Chain Management: Beyond Sales and Operations Planning and Integrated Business Planning," demonstrated broader applications of S&OP by expanding its processes across divisions, including integrating sales and marketing expenditures, leading to maximized profits. 

"While many companies have achieved benefits of sales and operations planning through internal processes, there is a need to extend its capabilities to manage the overall supply chain," said Jeff Karrenbauer, president and co-founder of INSIGHT, Inc. "Explicitly including the costs, resource limits, and anticipated demand impact of proposed marketing activities into the S&OP process identifies which marketing campaigns should be implemented or avoided, optimal target customers & channels, and optimal procurement, manufacturing, and distribution requirements all in light of supply chain costs, capacities, and service requirements. INSIGHT's IEO (INSIGHT Enterprise Optimizer) provides this capability and is the ideal tool for achieving optimal supply and demand synchronization and profit maximization."

Attendees for Supply Chain Management: Beyond Sales and Operations Planning and Integrated Business Planning learned:

  • How the practice of supply chain management lags decades behind its theory due to lack of cross-functional business process integration
  • How true advanced analytics can contribute to both strategic and tactical components of S&OP
  • Selected strategic issues that impact S&OP
  • Issues surrounding traditional S&OP and how to fix them
  • How to move beyond the S&OP process by integrating sales and marketing expenditures into the planning process to achieve a profit-maximized corporate strategy

CSCMP's Annual Global Conference was held October 20-23 in Denver, CO. Dr. Karrenbauer is a 35+year veteran of the supply chain industry with expertise in optimization and simulation models for designing and analyzing complex supply chains.

About INSIGHT, Inc.

INSIGHT, Inc. provides optimization-based supply chain analytics and consulting services to meet today's dynamic business challenges. Founded by supply chain and operations research experts in 1978 to apply world-class technology with intelligence and rigor to decision making, INSIGHT solves the complex supply chain strategic, tactical, and financial planning management issues of the world's foremost companies, including many of the Fortune 100 firms, such as ExxonMobil, Nestle, and BASF. Our software and services help firms minimize costs, maximize profits, free up capital, streamline operations, and increase customer service levels. For more information, please visit us on the Web at

Contact Information

  • For more information, please contact:
    Becky Boyd
    MediaFirst PR - Atlanta
    (770) 642-2080 x 214