MINNEAPOLIS, MN--(Marketwired - Mar 18, 2014) - Relative to other buying channels, eCommerce continues to grow exponentially. But according to Forrester Research Inc., US mobile purchases alone are estimated to be $31 billion by 2017.1 Enterprises looking for a new or replacement eCommerce solution should be evaluating platforms that fully enable and support responsive design in order to make mobile commerce a simple extension of any eCommerce deployment.
"[Responsive design] is an intriguing proposition for eBusiness leaders faced with supporting eCommerce on desktops, notebooks, tablets, and smartphones as well as other emerging devices like connected TVs and in-store kiosks," writes Peter Sheldon in a July 2012 Forrester Report. "Responsive design simplifies many of the challenges that eBusiness teams face today with their web technology architecture...".2
With responsive design capabilities built in, the InsiteCommerce 3.6 eCommerce platform from Insite Software helps enterprises create an omni-channel commerce experience in a singular deployment. Unlike other commerce platforms, there's no need to build and deploy one version of the commerce site for desktop experience and other versions for mobile phones or tablets. With an extended web page library to include responsive pages, InsiteCommerce significantly reduces total cost of ownership by delivering the ability to rapidly build once and deploy to many, which saves significant design, development, deployment and maintenance costs.
"Every brand should have a mobile commerce strategy in order to take advantage of the buying potential," said Jessica Vance, product manager, Insite Software. "Without it, brands risk losing sales to mobile commerce-optimized competitors in the coming years. That said, there are easy ways to deploy mobile commerce through responsive design-driven commerce platforms."
Responsive design provides shoppers with an optimal purchasing experience across a wide range of devices and creates a consistent brand experience regardless of how the site is accessed. A responsive theme automatically adapts to the viewing environment and renders in a format optimized for the device. Insite Software has delivered a touch-friendly webpage library that enables commerce sites to be used on mobile devices in the same way the site would be used on a laptop or desktop, including advanced business-to-business features like workflow, budget and user administration tools.
InsiteCommerce 3.6 also includes support for localization, allowing companies to create localized versions of commerce sites without complex, custom programming. The InsiteCommerce architecture and page library have been enhanced to support multiple languages, including translation tables, persona & device specific content. The release also includes regional date and number formatting, international tax calculation and transactional processing in multiple currencies. Other enhancements include support for integration connectors with SAP, and a rich API service layer to support the SDK developer community in extending the InsiteCommerce webpage library.
About Insite Software
InsiteCommerce™ is the leading eCommerce and shipping platform provider for manufacturers and distributors requiring business-to-business (B2B), direct to consumer (B2C), and mobile solutions. Approaching 1,000 customers globally, Insite is used by many leading companies for end-to-end eCommerce across their dealers, franchisers, stores, contractors, buyers, consumers, and others. Many of Insite's customers also leverage InsiteShip™, which is an internationally-enabled supply chain shipping solution used to gain efficiencies in shipping and delivery of products. Both enterprise offerings are fully integrated with leading ERPs, content management and many other Software-as-a-Solution platforms. Learn more about Insite Software at www.insitesoft.com and connect with us via Facebook, LinkedIn and Twitter.
InsiteCommerce and InsiteShip are trademarks of Insite Software.
1 US Mobile Retail Forecast, 2012 To 2017,Forrester Research, Inc., January 16, 2013
2 Understanding Responsive Design, Forrester Research, Inc., July 12, 2012