SOURCE: Insite Software

Insite Software

June 08, 2015 09:00 ET

Insite Software Congratulates Thule, Inc. on Winning Manufacturing Leadership Award for Customer Value Leadership

Company Recognized for Digitizing the Customer Experience to Better Serve a New Generation of Tech Savvy Dealers and Distributors via Intuitive and Easy-To-Use eCommerce Site

MINNEAPOLIS, MN--(Marketwired - Jun 8, 2015) - Insite Software, a leading provider of B2B commerce platforms and data-driven solutions for manufacturers and distributors, today congratulated InsiteCommerce customer Thule, Inc., a global provider of roof racks, bike carriers, roof boxes, computer/camera/sports bags and child-related products like child bike seats and multifunctional strollers, for garnering the 2015 Manufacturing Leadership Award in the "Customer Value Leadership" category.

Thule was presented the award during a gala celebration held June 4 in Carlsbad, Calif., at the 11th annual Manufacturing Leadership Summit, a unique, interactive gathering of manufacturing leaders from around the world. The "Customer Value Leadership" category recognizes manufacturers that have generated new sources of growth by rethinking how they combine products and services throughout product lifecycles, such as expanding their business models by creating new and innovative ways to service and support their customers.

Thule's project called for identifying and implementing an eBusiness platform that could support its complex business rules including managing inventory in multiple locations, and also was also easy to use and intuitive enough that dealers and distributors would be compelled to use the site. Thule implemented Insite Software's InsiteCommerce B2B eCommerce platform which enabled improved engagement with its customers to foster continued sales growth.

The Manufacturing Leadership Awards judges remarked that Thule took a strategic approach in its project, viewing the B2B eCommerce initiative as a critical component of the company's future competitiveness. The judges were also impressed with the adoption rate improvements that Thule achieved and the positive impact the eCommerce initiative is already having on the company's growth.

"We congratulate Thule on its award win and for its pursuit of excellence and innovation," said Tony Abena, chief executive officer, Insite Software. "Insite Software is proud to deliver the enabling technology that helps Thule meet and exceed its eBusiness goals and looks forward to continuing to be a valued partner to help the company succeed with its digital commerce initiatives."

"Thule is honored to have been recognized for a Manufacturing Leadership Award and to be in the company of such an esteemed group of global manufacturers," said Annie Scopel, director, North America Customer Service, Thule, Inc. "Insite Software's deep knowledge and expertise in B2B eCommerce was instrumental to the success of the project which continues to serve as a catalyst to support Thule's continued growth."

The Manufacturing Leadership Awards honor manufacturing companies and individual manufacturing leaders that are shaping the future of global manufacturing. Winning projects and individual manufacturing leaders have demonstrated achievement in one of a wide range of categories, and are chosen by a panel of expert judges for results that enabled the manufacturers to set themselves apart from their competitors and that have delivered clear and compelling value, return on investment, and other tangible outcomes.

About Insite Software
Insite Software powers the Connected Commerce Suite (CCS) for leading global manufacturers and distributors that brings together commerce, channels and content/data to drive better B2B buyer and B2C user experiences and higher sales. Approaching 200 customers globally, Insite CCS is used by many leading companies to digitize and engage dealers, franchisers, sales reps, stores, contractors, buyers and consumers, is fully integrated with leading ERP, CRM and Web Content Management systems, and can be flexibly deployed either on premise or in public/private clouds. Learn more about Insite Software at

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    Kelly Poffenberger
    Lutz PR (for Insite Software)