May 16, 2007 15:44 ET

Inspiration Drives Creativity at fkm

Agency Announces New Name, Logo and Website That Break With Tradition

HOUSTON, TX -- (MARKET WIRE) -- May 16, 2007 -- Fogarty Klein Monroe, a leading full-service advertising, public relations and interactive agency, announces that it has adopted fkm™ as its new business name. Change drives the name modification, as the agency has expanded in recent years and now operates four business units under the fkm umbrella: fkm, stevensfkm, torquefkm and mittonfkm.

The moniker has long been used by the agency internally, and its adoption company-wide is a logical progression in response to the expansion and transformation. In concert with the name change, fkm has instituted new logo treatments and an imaginative, highly interactive website accessible by visiting The site is the most telling piece of the agency's new branding, as its look is a radical departure from the "Old School."

"The new site is about inspiration," explains Scott Brown, creative director of torquefkm, the agency's interactive group. "Its central device is a simple line. One of the most inspired things about this particular treatment is its infinite potential -- the line can do anything. The introduction to the site takes the user on a journey that represents both the evolution of the fkm brand as well as the ups and downs of business. The journey -- bumpy, twisted and chock-full of obstacles -- including toll takers, dragons, sheep and trolls ends at the new 'world' of fkm... and at a moment of inspiration. What the line does next is anybody's guess," Brown states.

"fkm creates brand inspiration. Inspiration that catapults brands from the pervasive sameness of this world. Inspiration that drives business. What is brand inspiration? Brand inspiration is an idea that has its own momentum the moment it is first uttered. An idea with arms and legs and a driver's license. An idea that is not so much about an advertisement or a promotion or a website. Those things are all part of the idea's inherent momentum. The idea that is brand inspiration is something that changes manual transmission into automatic. It offers the thrill of constant acceleration," concludes Brown.

Change, occurring at lightning speed, epitomizes the advertising arena of recent years, as technology introduces multiple mediums to deliver brand messaging. Developing strategies that can be implemented quickly and effectively has been a struggle for many agencies and clients, as a result. Recognizing the rapid shifts in the communications business, executives and staff at fkm acted swiftly by embracing one focused solution -- to gain traction.

"Drive the business; steer the brand®," the agency's mantra, has never been more relevant. The agency's multiple business accelerators have enabled fkm to retain and attract new business in an increasingly competitive environment. Fully integrated account teams and a proprietary planning process provide fkm with an effective process to manage integrated brand communication for its clients. Traditional and interactive advertising, media planning and buying, public and media relations and interactive PR -- all housed under one roof -- give fkm clients the advantage of comprehensive, results-based strategic plans that address a fragmented media world and propel the client's message to the forefront.

The agency has a proven 27-year track record serving a broad range of clients made up of Fortune 500 companies to intriguing start-ups. With the launch of the new brand, fkm solidifies its role as a pacesetter within the industry, promising fresh, bold, compelling campaigns to reflect today's dynamic business environment.

Based in Houston, Texas, fkm is a leading independent full-service marketing communications firms, and has held this premier position for more than 27 years. With a staff of more than 200 in Houston, Dallas and Austin offices, fkm delivers advertising, public relations, interactive, yellow pages and recruitment advertising. The agency has invested strongly in new technology over the past two years with the addition of its interactive marketing division, torquefkm, which consists of a team of strategists, professional graphic designers, copywriters and multimedia producers to integrate technology transparently into marketing programs.

Adding to the agency's new capabilities, torquefkm is the dedicated emerging media and interactive media arm of fkm. More than 2 years in the making, torquefkm has quickly grown to a core team of more than 12 professionals with diverse agency backgrounds possessing more than 65+ years of combined interactive marketing experience.

A full-service interactive agency, torquefkm provides online media strategy, creative, development, execution and measurement for global interactive and integrated marketing campaigns. National clients such as Best Western International, Emirates Airlines, American Greetings, Nestle and Harley Davidson tap torquefkm for a variety of services. General-roster fkm agency clients such as Dell and Waste Management benefit from integrated strategies.

From strategic online media placement and measurement, to rich media concept and development through brand website development, to dynamic search engine marketing campaigns and viral marketing, the explosive growth of torquefkm is a testament to the innovative ideas that are the hallmark of its team.

fkm specializes in business-to-business, consumer packaged goods and retail. Fortune 500 companies such as Advance Auto Parts, Dell, HCA and Waste Management in addition to strong brands that include Daisy Brand Sour Cream and Cottage Cheese; Gulf States Toyota, Lexus and Scion; Kroger; Popeye's and Mission Foods are among fkm's clients and contribute to $260 million in annual billings. Experience the agency's creativity first-hand by visiting its inspirational new website at

To access agency logos, please click on links below:

For the fkm logo, click here

For the stevensfkm logo, click here

For the torquefkm logo, click here

For the mittonfkm logo, click here

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