SOURCE: Instacart

Instacart

October 12, 2015 09:00 ET

Instacart and Allrecipes Partner to Deliver Groceries On-Demand to Home Cooks

SAN FRANCISCO, CA--(Marketwired - October 12, 2015) - Instacart (www.Instacart.com), the fast-growing retail delivery service whose personal shoppers hand-pick and deliver groceries from trusted local stores, today announced a strategic partnership with Allrecipes, the world's largest food-focused social network, to deliver fresh ingredients from Allrecipes highest rated, most popular recipes on-demand. With the click of a button, home cooks can add all necessary ingredients from their favorite Allrecipes' meals and have them delivered straight to their doorstep in as little as one hour.

"Instacart and Allrecipes are both dedicated to making delicious home-cooked meals for families and friends easier than ever," said Vishwa Chandra, Instacart's Vice President of Retail Accounts. "This partnership will allow people to search and pull up their favorite recipes on their devices and have everything needed to make that meal delivered to their doorstep on-demand. This is how great digital experiences make lives easier, and we are thrilled to roll this out to Allrecipes and Instacart customers."

Allrecipes is the world's largest food-focused social network, reaching 40 million home cooks monthly, with 1.3 billion visits a year, across 24 countries in 13 languages. Allrecipes helps home cooks connect with each other and gives them the tools they need to make their cooking journey easier from inspiration to planning, shopping to cooking, and finally, celebration.

Allrecipes integration of Instacart allows the brands to offer a new level of shopping speed and convenience to its communities of shoppers; as part of the integration, Allrecipes teams developed proprietary pairing algorithms that match wine, packaged sides, cleaning products, etc. to recipes expanding the range of products shoppers can order. The Instacart partnership opens up unprecedented opportunity for Allrecipes' partners to reach busy, tech-savvy shoppers through e-commerce channels, the fastest-growing segment of the grocery business.

"Instacart has made a name for itself in grocery delivery," said Corbin de Rubertis of Allrecipes. "They are a natural commerce partner for us as we continue to introduce proprietary new tools and services that support Allrecipes mission of making all steps of meal preparation easier and more rewarding for busy home cooks. With Instacart's help, we are facilitating the delivery of fresh ingredients from local stores to our customers' doorsteps so they can solve the dinner dilemma and put healthy meals on their table without the hassle."

Home cooks will now have the option to click-to-buy the ingredients from Allrecipes whenever and wherever it's most convenient across all of their digital devices. From Allrecipes, customers are seamlessly connected to Instacart where the ingredients for recipes they intend to prepare are matched with products to purchase from their favorite local stores, as well as their preferred delivery time. A trained Instacart personal shopper does the shopping, selects the freshest ingredients, and brings the groceries to the customer's door just in time to make dinner.

The Allrecipes and Instacart service is available now to home cooks in all 18 metropolitan areas that Instacart serves.

To experience Instacart on Allrecipes.com, visit: http://allrecipes.com/recipe/23600/worlds-best-lasagna/

To visit Instacart, visit: www.instacart.com

About Allrecipes

Allrecipes.com, the world's largest food-focused social network, receives more than 1.3 billion visits annually from home cooks who connect and inspire one another through recipes, photos, reviews, personal collections, videos, shopping lists and profiles. Since its launch in 1997, the Seattle-based social site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, every day and holiday meal solutions and practical cooking tips. Allrecipes is a global, multi-platform brand with 19 sites and 3 mobile apps serving 24 countries in 13 languages. It is owned by Meredith Corporation, which reaches more than 100 million unduplicated American women and over 60 percent of U.S. Millennial women.

About Instacart

Instacart allows people to order groceries online by connecting them with personal shoppers who hand pick items at customers' local, favorite stores and deliver them straight to their doors. Founded in San Francisco in 2012, Instacart has quickly scaled to 18 metropolitan areas across the U.S. and partnered with dozens of grocery retailers, including popular national chains like Whole Foods Market, Costco, and Petco as well as local, regional grocers. In the Seattle area, Instacart also delivers from Safeway, QFC, Central Co-op, and PCC Natural Market. By combining a personal touch with cutting-edge technology, Instacart offers customers a simple solution to save time and eat fresh food from the grocery brands they trust. First delivery is free at www.Instacart.com.

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