SOURCE: Yummly.com

January 05, 2015 08:00 ET

Instacart and Yummly Partner to Deliver Dinner-on-Demand

Yummly Integrates Instacart Grocery Delivery, Enabling Home Cooks to Have Recipe Ingredients Delivered Within an Hour

SAN FRANCISCO, CA and REDWOOD CITY, CA--(Marketwired - Jan 5, 2015) - Making a home-cooked meal just became a whole lot easier. Yummly (www.yummly.com), the leading recipe discovery platform named Best of App Store 2014, and Instacart (www.Instacart.com), the fast-growing grocery delivery service whose Personal Shoppers hand-pick and deliver groceries from trusted local stores, are announcing a strategic partnership and iPhone app integration that combines recipes and delivery in one elegant solution. With a few clicks, items from any Yummly recipe or shopping list can be brought to a customer's doorsteps in as little as one hour by an Instacart Personal Shopper.

The cooking experience can be a headache; involving many independent, time-consuming steps, from choosing what to cook, to driving to the store and waiting in line. The Yummly and Instacart partnership solves this cooking conundrum by offering recipe inspiration, planning, purchase, and preparation all in one simple, user-friendly experience.

Dinner Delivered
Customers now have the option to click-to-buy the ingredients from Yummly recipes on the iPhone app. From Yummly, customers will be seamlessly connected to the Instacart app where the ingredients will be matched with products to purchase from their favorite local stores, as well as their preferred delivery time. A trained Instacart Personal Shopper does the shopping, selects the freshest ingredients, and brings the groceries to the customer's door just in time for dinner.

"We are excited to partner with Yummly to make cooking simpler and more integrated from inspiration to delivery. Yummly and Instacart are aligned on our technology-driven understanding of food and focus on delighting the customer," said Apoorva Mehta, founder and CEO of Instacart.

"We chose Instacart as our strategic grocery commerce partner because they have innovated and scaled with incredible speed and agility. Yummly's 15 million active monthly users rely on our website and #1 recipe apps on iOS & Android to find recipes that meet their tastes. We are quickly becoming the top of the funnel for food inspiration. A logical extension of our platform is making food-related commerce seamless, efficient and immediate," said Dave Feller, founder and CEO of Yummly. "We are excited about the massive potential of this partnership."

The Yummly and Instacart service is available now to iPhone users in these select cities: Atlanta, Austin, Boulder, Boston, Chicago, Denver, Houston, Los Angeles, New York City, Philadelphia, Portland, San Francisco, San Jose, Seattle and Washington, D.C.

To download the Yummly app, visit: www.yummly.com/mobile
To download the Instacart app, visit: www.instacart.com/mobile

About Yummly
Yummly's mission is to personalize the kitchen. This is made possible through proprietary technology to understand food & taste built upon mapping the food genome. Headquartered in the heart of Silicon Valley, Yummly is backed by Physic Ventures, Unilever Corporate Ventures, First Round Capital, Harrison Metal Capital, and Intel Capital. Its founding angel investors and advisory board include: Jeff Jordan (partner at Andreessen Horowitz), Bill Cobb (CEO, H&R Block), Justin LaFrance (StumbleUpon), Marcia Hooper and Brad O'Neill (CEO, TechValidate). For more information, visit www.yummly.com.

About Instacart
Instacart allows people to order groceries online by connecting them with a Personal Shopper who handpicks items at customers' local, favorite stores and delivers straight to their doors. Founded in San Francisco in 2012, Instacart has quickly scaled to 15 cities across the US and partnered with 50 grocery retailers, including popular national chains (Whole Foods Market, Costco) as well as local, artisan grocers (Fairway Market, Bi-Rite). By combining a personal touch with cutting-edge technology, Instacart offers customers a simple solution to save time and eat fresh food from the grocery brands they trust. Instacart is the only grocery service that can meet today's on-demand lifestyle by delivering in as little as one hour. First delivery is free at www.Instacart.com.

Contact Information

  • Yummly Contact:
    Shelby Hollister
    Yummly
    Email Contact
    +1 925-719-3665

    Instacart Contact:
    Michelle G. Faulkner
    for Instacart
    Email Contact
    +1 617-510-6998