SOURCE: Instacart


April 12, 2016 08:00 ET

Instacart Expands Partnership With Total Wine & More to Austin

Partnership Began in Miami; Austin Is the First Expansion City

SAN FRANCISCO, CA--(Marketwired - April 12, 2016) - Instacart (, the fast-growing retail delivery service whose personal shoppers hand pick and deliver items from trusted local stores, announced today that Total Wine & More, America's largest independent retailer of fine wine, beer, and spirits, has expanded its partnership with Instacart to Austin, Texas. As of today, customers in Austin can order beer, wine, and spirits from Total Wine & More and have it delivered straight to their doorsteps in as little as one hour.

"Total Wine & More in our two Austin, Texas stores, is like our other 130+ stores, a destination shopping experience -- with our offerings of classes, tastings, and personal recommendations," said John Jordan, SVP of Customer Experience at Total Wine & More. "Instacart allows us to provide the convenience of same-day delivery as part of our focus on an optimal customer service experience. We're excited to partner with Instacart to offer Austin customers a wide variety of wine, beer, and spirits on-demand, and look forward to adding more markets in the months ahead."

"After a successful kickoff in Miami, we are thrilled to bring Total Wine & More to Austin," said Vishwa Chandra, VP of Retail Accounts at Instacart. "As we continue to expand the grocery shopping experience into new verticals, Total Wine & More is a welcomed partner on the Instacart marketplace."

Customers ordering alcohol on Instacart will be required to provide their date of birth during the on-line checkout process to confirm they are 21 or older. In order for alcohol to be delivered, a recipient 21 or older must also be present to sign for the delivery and show proof of legal age with a valid photo ID.

Initial Total Wine & More delivery will be available throughout: Austin, North Austin, Round Rock, Cedar Park, and Pflugerville.

How Instacart works: Customers go online to or open the Instacart mobile app on their iPhone or Android device, select their city and store, add items to a virtual cart, and then choose a delivery window (within one hour, within two hours, or some scheduled time in the future) and check out. An Instacart Personal Shopper accepts the order on his/her smartphone, uses the Instacart Shopper app to guide them through shopping, and then delivers the order to the customer in the designated delivery timeframe.

New customers can sign up at For other FAQs, visit

About Total Wine & More

Total Wine & More is America's largest independent retailer of fine wine, beer and spirits with 132 superstores in 18 states. A four-time national retailer of the year award winner, the company's vast selection of products, combined with low everyday prices and expertly trained wine associates, provides a unique shopping experience for the customer. Since opening its first store in 1991, Total Wine & More has been committed to being the premier wine, beer and spirits retailer in every community that it serves. For more information about Total Wine & More please visit

About Instacart

Instacart allows people to order groceries online by connecting them with personal shoppers who hand pick items at customers' local, favorite stores and deliver straight to their doors. Founded in San Francisco in 2012, Instacart has quickly scaled to 19 metropolitan areas across the U.S. and partnered with dozens of grocery retailers, including popular national chains (Whole Foods Market, Costco, Petco) as well as local, regional grocers (Marsh Supermarkets, Bi-Rite, Cub Foods). By combining a personal touch with cutting-edge technology, Instacart offers customers a simple solution to save time and eat fresh food from the grocery brands they trust. Instacart is the only grocery service that can meet today's on-demand lifestyle by delivering in as little as one hour. First delivery is free at

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