SOURCE: Instacart

Instacart

January 28, 2014 10:00 ET

Instacart Extends Same-Day Grocery Delivery to Seven More Cities on the Bay Area Peninsula

Service Adds Belmont, Burlingame, Foster City, Hillsborough, Millbrae, San Carlos, and San Mateo, Serving a Total of 17 Cities in the Region

SAN FRANCISCO, CA--(Marketwired - Jan 28, 2014) - Instacart (www.Instacart.com), the only service that can deliver groceries from multiple local stores within an hour, announced today that it has expanded its geographic coverage in the San Francisco Bay Area, adding seven cities on the Peninsula -- Belmont, Burlingame, Hillsborough, Millbrae, San Carlos, San Mateo and Foster City. Customers can see Instacart's service area map here: https://www.instacart.com/locations.

Instacart offers its customers the ability to combine items from Whole Foods, Safeway and Costco into one order and have them delivered in as little as an hour.

"Our intention is to be the number one grocery delivery service in the Bay Area, so it's exciting to expand based on customer requests from these cities along the Peninsula," said Instacart founder and CEO, Apoorva Mehta. "Instacart is the only provider that works with the hectic schedules of our customers, giving them the flexibility to order groceries whenever it occurs to them and get them in an hour."

Originally launched in San Francisco in May 2012, Instacart continues to expand throughout the Bay Area. Its service is now available in 17 Bay Area cities including Atherton, Belmont, Berkeley, Burlingame, Foster City, Hillsborough, Los Altos, Menlo Park, Millbrae, Mountain View, Oakland, Palo Alto, Redwood City, San Carlos, San Francisco, San Mateo, and Sunnyvale. Since September 2013, the company has also successfully introduced the service in Chicago and Boston.

Instacart has disrupted the traditional grocery delivery space with its crowd sourced labor force dubbed "Personal Shoppers" who shop for and deliver grocery orders using their own vehicles in as little as one hour. This eliminates the need for costly infrastructure such as inventory, warehouses, trucks and full-time drivers. Instacart is not affiliated with the stores; its model is to connect customers with Personal Shoppers who shop on their behalf.

Consumers can visit www.Instacart.com to sign up for a free Instacart account. New customers get a complimentary delivery on their first order.

About Instacart
Instacart is the only service that can deliver groceries from multiple local stores within an hour, and is often less expensive for consumers than a personal, time-consuming trip to the grocery store. Customers in San Francisco, Chicago and Boston can choose from over 270,000 items from local grocery stores and large chains like Safeway, Whole Foods and Costco. They can mix items from these stores into one order and get them delivered in as little as an hour. Instacart is disrupting the traditional grocery delivery business with its approach, which utilizes a crowdsourced model of Personal Shoppers who use their own cars and smartphones to shop and deliver groceries to customers. This model eliminates the need for costly infrastructure such as warehouses, trucks and full-time drivers. Instacart is not affiliated with the stores; its model is to connect customers with Personal Shoppers who shop on their behalf. Learn more at www.Instacart.com.

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