SOURCE: Instacart


February 23, 2016 07:00 ET

Instacart Launches Alcohol Delivery in Boston

Partners with Vinodivino and Pantry

SAN FRANCISCO, CA--(Marketwired - February 23, 2016) - Instacart (, the fast-growing retail delivery service whose personal shoppers hand pick and deliver items from trusted local stores, today announced a partnership with Vinodivino to offer Boston customers same-day delivery of wine, liquor, and beer. Boston residents can now get alcohol delivered straight to their doorsteps in as little as one hour. In addition, Boston customers ordering ingredient kits from Pantry will now be able to pair a wine or beer to their delivery.

Vinodivino has been committed to serving local communities in the Greater Boston area since 2004. "The Vinodivino experience doesn't stop at our store," said Raphael Keller-Go, President and Founder at Vinodivino. "We got into this business because we believe wine lovers deserve a more enjoyable way to discover great wines at great prices. With today's on-demand lifestyle that means offering same-day delivery."

Instacart partnered with Pantry in December 2015 to provide customers with a means of both meal planning and home delivery. Each Pantry recipe kit is pre-portioned and designed for both novice and advanced chefs. As of today, customers will be able to add wine or beer to their meal kit.

"We're thrilled to bring alcohol delivery to Boston so that we can integrate another category on our platform," said Andrew Nodes at Instacart. "With Vinodivino and Pantry on the Instacart marketplace, our Boston customers will have access to groceries and beverages they enjoy."

Customers order alcohol from Vinodivino and Pantry through Instacart will be required to provide their date of birth at checkout to confirm they are 21 or older. In order for alcohol to be delivered, a recipient 21 or older must also be present to sign for the delivery and show proof of legal age with a valid photo ID.

Instacart's initial delivery areas for Vinodivino and Pantry include Newton, Brookline, Boston, and Cambridge.

How Instacart works: Customers go online to or open the Instacart mobile app on their iPhone or Android device, select their city and store, add items to a virtual cart, and then choose a delivery window (within one hour, within two hours, or some scheduled time in the future) and check out. An Instacart Personal Shopper accepts the order on his/her smartphone, uses the Instacart Shopper app to guide them through shopping, and then delivers the order to the customer in the designated delivery timeframe.

New customers can sign up at For other FAQs, visit

About Instacart

Instacart allows people to order groceries online by connecting them with personal shoppers who hand pick items at customers' local, favorite stores and deliver straight to their doors. Founded in San Francisco in 2012, Instacart has quickly scaled to 18 metropolitan areas across the U.S. and partnered with dozens of grocery retailers, including popular national chains (Whole Foods Market, Costco, Petco) as well as local, regional grocers (Marsh Supermarkets, Bi-Rite, Cub Foods). By combining a personal touch with cutting-edge technology, Instacart offers customers a simple solution to save time and eat fresh food from the grocery brands they trust. Instacart is the only grocery service that can meet today's on-demand lifestyle by delivering in as little as one hour. First delivery is free at

About Vinodivino

Vinodivino is your neighborhood shop that hand-picks small, exceptional and unique wineries, breweries and distilleries to offer customers beverage options that the Vinodivino Team is so passionate about. Complete with knowledgeable customer service and a variety of delivery options, Vinodivino provides an accessible, relaxed, and fun environment that won't leave you scratching your head about choosing the right beverage for any occasion, small or big. The new Boston store opened on Beacon Hill in November 2015, joining the Vinodivino family of locations in Newton, Brookline, and Needham. For more information on beverages, catering, wine-tastings, and more services, visit: or

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