SOURCE: Instacart


July 26, 2016 09:00 ET

Instacart Launches One-Hour Grocery Delivery Service in San Diego

After Successfully Launching in Four Markets in California, Instacart Continues to Expand in Southern California

SAN DIEGO, CA--(Marketwired - July 26, 2016) - Instacart (, the fast-growing retail delivery service whose personal shoppers hand pick and deliver items from trusted local stores, announced today an expansion into San Diego, its sixth metro area in California. As of today, San Diego residents can order from their favorite retailers like Whole Foods Market, Costco (no membership required), Jimbo's...Naturally, Petco, Smart and Final, and Ralph's, and have their groceries delivered straight to their doorsteps in as little as one hour.

Over the past year, Instacart has seen triple-digit growth in the Southern California market, and the new expansion into San Diego will serve approximately 365,000 more residents.

"Southern California has always been a key market for us, and we've had tremendous success in Los Angeles and Orange County," said Sean Twersky, San Diego General Manager for Instacart. "The consumer demand to bring Instacart to San Diego has been extremely high, and we are excited to be working with incredible retail partners to bring grocery delivery to over 160,000 new households in San Diego."

Whole Foods Market will offer delivery via Instacart at prices that are the same as shoppers find in-stores. "Our customers love the convenience of ordering Whole Foods Market groceries online and having them delivered right to their doors, so we're excited to bring this service to San Diego residents with Instacart," said Jeff Jenkins, Whole Foods Market's global executive coordinator of digital strategy. "Instacart has given us a way to provide customers with the highest-quality, fresh and healthy groceries even when they can't make it into our stores."

"Our goal is to make life easier and more convenient for pet parents by offering on-demand pet supplies delivered right to their door through PetcoNow™," said Brad Weston, President and Chief Merchant for Petco. "Since launching in 2015, customer feedback has been very positive and we're continuing to see strong growth across the country. We're thrilled to bring Instacart's service to our hometown of San Diego, providing everything our customers need to be great pet parents, including more time to spend with their pets."

"As a full service natural foods grocery store, we work hard to bring the highest quality fresh, local, and organic produce to our customers in San Diego," said Jim "Jimbo" Someck, Owner of Jimbo's...Naturally! "In partnering with Instacart, we are excited to provide a convenient way for not just our existing customers to receive these high quality organic and natural foods, but to expand our base to reach additional households with the convenience of grocery delivery."

Instacart's initial delivery area in San Diego includes the following zip codes: 92101, 92102, 92103, 92104, 92105, 92108, 92110, 92115, and 92116. It will serve residents in the Marina, East Village, Little Italy, Old Town, Mission Valley, Mission Hills, North Park, South Park, Kensington, College East, and College West neighborhoods.

In honor of today's launch, Instacart will be at the Padres vs. Brewers game at Petco Park on Monday, August 1. Baseball fans can stop by the Instacart booth at Park at the Park to learn more about the delivery service.

How Instacart works: Customers go online to or open the Instacart mobile app on their iPhone or Android device, select their city/store, add items to a virtual cart, and then choose a delivery window (within one hour, within two hours, or up to seven days in advance) and check out. An Instacart Personal Shopper accepts the order on his/her smartphone, uses the Instacart Shopper app to guide them through shopping, and then delivers the order to the customer in the designated delivery timeframe.

New customers can open an account at For other FAQs, visit

About Instacart
Instacart allows people to order groceries online by connecting them with personal shoppers who hand pick items at customer's' local, favorite stores and deliver straight to their doors. Founded in San Francisco in 2012, Instacart has quickly scaled to 24 metropolitan areas across the US and partnered with dozens of grocery retailers, including popular national chains (Whole Foods Market, Costco, Petco) as well as local, regional grocers (Marsh Supermarkets, Bi-Rite, Plum Market). By combining a personal touch with cutting-edge technology, Instacart offers customers a simple solution to save time and eat fresh food from the grocery brands they trust. Instacart is the only grocery service that can meet today's on-demand lifestyle by delivering in as little as one hour. First delivery is free at

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