SOURCE: Instacart


October 28, 2015 07:00 ET

Instacart Now Delivering Groceries From Brooklyn Favorite Perelandra Natural Food Center

Local Chain Partners With Instacart to Expand Its Reach in Brooklyn and Meet Customer Demand for Delivery

SAN FRANCISCO, CA--(Marketwired - October 28, 2015) - Instacart (, the fast-growing retail delivery service whose personal shoppers hand pick and deliver items from trusted local stores, announced today that Brooklyn's own Perelandra Natural Food Center has selected Instacart as its delivery partner. Perelandra Natural Food offers an incredible selection of natural and organic foods, produce, environmentally friendly body care, dietary supplements, and homemade vegetarian foods. Brooklyn Instacart customers can now order virtually anything carried at Perelandra Natural Foods for the same prices they'll find in store and have it delivered by Instacart in as little as one hour.

"We are dedicated to bringing the best in organic to our customers," said Allison Buckingham, Co-Owner at Perelandra Natural Food Center. "We are very excited to make that experience even easier by partnering with Instacart."

Founded in 1976, Perelandra Natural Food Center is known for its commitment to organic products. In fact, in 2010 they began requiring that all new products containing soy, corn, canola and beet ingredients be derived from either certified organic or certified non-gmo sources. Perelandra consistently seeks out products from small, local, quality-focused organic manufacturers.

Nilam Ganenthiran, Vice President of Business Development & Strategy for Instacart, noted that Perelandra's reputation for healthy foods is a perfect fit for Instacart. "As a convenient option for healthy eating, Perelandra Natural Food Center is a great addition for Instacart customers."

Perelandra delivery will initially be available in the Brooklyn neighborhoods of: Downtown Brooklyn, DUMBO, Vinegar Hill, Brooklyn Heights, Red Hook, Cobble Hill, Carroll Gardens, Gowanus, Boerum Hill, Fort Greene, Clinton Hill, Prospect Heights, and Park Slope. For a map of Instacart's delivery areas visit:

Originally launched in San Francisco, and since expanded into many other cities, Instacart has fundamentally changed the traditional grocery delivery space by connecting customers with personal shoppers who shop for and deliver grocery orders in as little as one hour. This eliminates the need for costly infrastructure such as inventory, warehouses and trucks. In January 2015, Forbes named Instacart "America's Most Promising Company."

How Instacart works: Customers go online to or open the Instacart mobile app on their iPhone or Android device, select their city/store, add items to a virtual cart, and then choose a delivery window (within one hour, within two hours, or some scheduled time in the future) and check out. An Instacart Personal Shopper accepts the order on his/her smartphone, uses the Instacart Shopper app to guide them through shopping, and then delivers the order to the customer in the designated delivery timeframe.

New customers can open an account at The first delivery is free and future orders cost just $3.99 for two-hour delivery or $5.99 for one-hour delivery for orders over $35. The minimum order size is just $10. Instacart also offers Instacart Express -- an annual membership that eliminates delivery fees for all orders of $35 or more. The cost is just $99 per year. For other FAQs, visit

About Instacart

Instacart allows people to order groceries online by connecting them with personal shoppers who hand pick items at customers' local, favorite stores and deliver straight to their doors. Founded in San Francisco in 2012, Instacart has quickly scaled to 18 metropolitan areas across the U.S. and partnered with dozens of grocery retailers, including popular national chains (Whole Foods Market, Costco, Petco) as well as local, regional grocers (Marsh Supermarkets, Bi-Rite, Plum Market). By combining a personal touch with cutting-edge technology, Instacart offers customers a simple solution to save time and eat fresh food from the grocery brands they trust. Instacart is the only grocery service that can meet today's on-demand lifestyle by delivering in as little as one hour. First delivery is free at

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