SOURCE: Instacart


June 28, 2016 09:00 ET

Instacart Partners With Farmers Market Purveyor, Venice Merchant, to Offer Customers Same Day Delivery of Local and Organic Groceries

SAN FRANCISCO, CA--(Marketwired - June 28, 2016) - Instacart (, the fast-growing retail delivery service that deliver items from trusted local stores, announced today a partnership with Venice Merchant in Los Angeles. Starting today, customers on the Westside can order locally harvested and organic produce, dairy, meats and seafood, delivered straight to their doorsteps in as little as one hour.

Venice Merchant was founded in 2012 by a local couple on a mission to bring affordable access to organic local farms produce and humanely raised meats to their community. Not satisfied with the grocery store model, the idea was to shorten the supply chain between grower and consumer and deliver farm fresh within 48 hours of harvest, and animal products raised the old fashioned way. Originally launched with 150 friends, VM has since grown to include many hundreds of members and access to many more local farms and ranches.

"The extension to our affordable subscription service through Instacart allows us to increase the community access to our great local farms, seven days a week," said Giles, founding member at Venice Merchant. "We are very excited at the opportunity Instacart has given us to bring the highest quality California groceries to your door within one to two hours."

"All of our customers should have fast and easy access to healthy local, farm fresh food, which is why we're thrilled to bring a locally-owned retailer that supports this lifestyle onto our platform," said Instacart's General Manager of Los Angeles, Sean Twersky. "We're looking forward to bringing Venice Merchant to more customers on the West Side."

Instacart's initial delivery area with Venice Merchant includes the following West Side neighborhoods, Venice, Santa Monica, Mar Vista, Marina Del Rey, Playa Vista and Loyola Marymount University. Zip codes served: 90402, 90403, 90404, 90405, 90291, 90066, 90292 and 90094

How Instacart works: Customers go online to or open the Instacart mobile app on their iPhone or Android device, select their city/store, add items to a virtual cart, and then choose a delivery window (within one hour, within two hours, or some scheduled time in the future) and check out. A Personal Shopper accepts the order on his/her smartphone, uses the Instacart Shopper app to guide them through shopping, and then delivers the order to the customer in the designated delivery timeframe.

New customers can open an account at The first delivery is free and future orders cost just $5.99 for two-hour delivery or $7.99 for one-hour delivery for orders over $35. The minimum order size is just $10. Instacart also offers Instacart Express -- an annual membership that eliminates delivery fees for all orders of $35 or more. The cost is just $149 per year. For other FAQs, visit

About Instacart
Instacart allows people to order groceries online by connecting them with personal shoppers who hand pick items at customers' local, favorite stores and deliver straight to their doors. Founded in San Francisco in 2012, Instacart has quickly scaled to 22 metropolitan areas across the U.S. and partnered with dozens of grocery retailers, including popular national chains (Whole Foods Market, Costco, Petco) as well as local, regional grocers (Marsh Supermarkets, Bi-Rite, Cub Foods). By combining a personal touch with cutting-edge technology, Instacart offers customers a simple solution to save time and eat fresh food from the grocery brands they trust. Instacart is the only grocery service that can meet today's on-demand lifestyle by delivering in as little as one hour. First delivery is free at

About Venice Merchant
Venice Merchant believes in the pre industrialized farming methods, organic mixed crop growers and delivering their superior products to your door within 48 hours of harvest. We are part of today's food movement, a new generation of Health Food Grocery Store. We cut out warehousing and the middle men suppliers of the grocery store chains, whose motives are shelf life and profit. The benefit to our customers is superior taste and nutritional value, while strengthening our communities ability to feed itself. Our animal proteins come from heritage breeds, small holding style ranches, where the animals are raised exclusively outdoors on pastures without any GMO's in their diets, and where the health and wellbeing of the animals is primary. Our local seafood sourcing comes direct from local fishing boats specialized in the wild caught, seasonal, local harvest. Venice Merchant's commitment to you -- No GMO's ever, raw dairy is OK, everything is from California -- together, we will build a better food system for our future health and wellbeing. For more information visit

Contact Information