SOURCE: InstaNatural


April 04, 2016 09:00 ET

InstaNatural Announces Hiring of New Marketing Executive to Lead E-Commerce and Retail Growth

Rapidly Growing Beauty Brand Appoints New CMO With More Than 16 Years of Commercial Leadership Experience in Consumer and B2B Sectors

ORLANDO, FL--(Marketwired - Apr 4, 2016) - InstaNatural, a leading online distributor of nature-inspired beauty and cosmetic products, today announces the addition of Ethelbert Williams as the Chief Marketing Officer to aid in the e-commerce beauty brand's continued rapid growth and expansion. The company, which launched in 2013, has grown by nearly 300 percent in the past year.

"I started InstaNatural just over two years ago, and have grown the organization substantially," said AJ Patel, Founder and Chairman of InstaNatural. "Ethelbert is the next great addition to our leadership team. With his extensive background in consumer packaged goods, he brings the ability and drive to elevate InstaNatural's profile and continued growth."

In his new role, Williams will champion global marketing, brand development and sales strategy for InstaNatural. Prior to joining InstaNatural, Williams led go-to-market strategy and channel expansion for the facial cleansing category at Kimberly-Clark Corporation.

"AJ and his team have built a brilliant e-commerce business to win with today's digitally engaged shopper by providing highly effective products throughout a seamless customer experience," said Ethelbert Williams, newly appointed CMO of InstaNatural. "I'm thrilled to work with this team to continue the growth and expansion of a company with limitless potential. After only a few years, InstaNatural is already developing a powerful brand."

In addition to Williams' experience at Kimberly-Clark Corporation, he previously held brand leadership roles at Procter & Gamble, L'Oreal and Unilever. Williams is a graduate of Northwestern University's Medill School of Journalism.

InstaNatural's mission is to provide naturally based, highly effective personal care products for all. For more information, please visit:

About InstaNatural
InstaNatural is an e-commerce born CPG company dedicated to creating effective natural care solutions for the modern consumer. InstaNatural manufactures and markets a line of skin, hair, body, home and baby care products that are distributed through online channels in the US and Europe. The company was started as a small business in Florida with a vision to provide naturally-based, effective products that meet our discerning customers' need for uncompromised care. Currently, InstaNatural represents one of the largest beauty brands on in the US and the UK, with growing sales in France, Germany, Italy and Spain. InstaNatural products touch the lives of tens of thousands of customers every month, with multiple products listed on Amazon's Top 100 for their respective categories, and multiple #1 Best Sellers. The mission of InstaNatural is to become the most impactful, culturally relevant personal care company in the world.

Contact Information

  • Media Contact:
    Lena Oakley
    Uproar PR for InstaNatural
    Email Contact
    321-236-0102 ext. 223