SOURCE: InstaNatural


November 17, 2015 08:00 ET

InstaNatural Announces Two New Executive Hires Following Record Breaking Year

Rapidly Growing Beauty Brand Appoints New CEO and VP of Finance and Operations

ORLANDO, FL--(Marketwired - Nov 17, 2015) - InstaNatural, a leading online distributor of nature-inspired beauty and cosmetic products, today announces two new additions to the company's executive team to aid in the beauty brand's continued rapid growth and expansion. The company, which launched in 2013, has grown by almost 300-percent in the past year. Dan Brenner has been appointed as Chief Executive Officer and John Starr has been named Vice President of Finance and Operations.

"I started InstaNatural two years ago, and up until last year I was the only employee," said AJ Patel, founder and Chairman of InstaNatural. "As the business has continued to evolve and expand along with our customer base, it only felt right to bring in more support to take InstaNatural to the next level. Dan has the vision and background to take us there, and I'm thrilled to have him as our new CEO."

Prior to joining InstaNatural as its CEO, Brenner was a partner at SPRIM, a global consulting firm which specializes in human health and personal care verticals. At SPRIM, Dan led client engagements focusing on business strategy, new product development, and marketing to target consumers and health care professionals. The University of Central Florida College of Business graduate has worked closely with Research & Development and Marketing leadership at top consumer product companies.

"AJ has built an amazing company which values creating highly effective products and the customer above all else," said Dan Brenner, newly appointed CEO of InstaNatural. "I'm excited to work with him on writing the next successful chapter for InstaNatural, and now that we have John joining us, we'll use his expertise to continue expanding our reach and optimizing our rapid growth along the way. We are looking forward to seeing what's to come and exploring new opportunities for the brand over this next year."

John Starr brings more than 20 years of experience in financial management and process optimization. His previous roles include serving as the financial controller of North American distribution for Motorola and as the VP of Finance for Arsenal Venture Partners, a multi-stage nationwide venture capital firm. Most recently, Starr worked as the Director of Finance at American Builders Supply, Central Florida's largest privately held door and millwork company.

InstaNatural's mission is to provide naturally based, highly effective personal care products for all. For more information, please visit:

About InstaNatural
InstaNatural is a Central Florida based personal care company with a vision to provide naturally based, effective skin care products for a wide variety of skin types and focus areas. The company is committed to researching and developing the best natural and organic skincare products, so consumers can feel comfortable about what they put on their bodies and proud about how they look. InstaNatural is a leading online distributor of a collection of nature-inspired beauty and cosmetic products.

Contact Information

  • Media Contact:
    Morgan Shepard
    Uproar PR for InstaNatural
    Email Contact
    321-236-0102 ext. 223